8 Top Toyota Prius Competitors

Toyota Prius hybrid competitors worth considering include the Honda Insight, Hyundai Sonata Hybrid, and Toyota RAV4 Hybrid.
Written by Maxine Boyko
Reviewed by Jessica Barrett
The super fuel-efficient Hyundai Ioniq hybrid, the spacious Toyota RAV4 Hybrid, and the high-quality yet inexpensive Toyota Corolla Hybrid all have one thing in common: they’re Toyota Prius competitors worth considering when you’re looking for a reliable and affordable hybrid vehicle. Quick look:
  • Toyota Prius hybrid competitors worth considering include the Honda Insight, Hyundai Sonata Hybrid, and Toyota RAV4 Hybrid.
  • The Toyota Corolla Hybrid offers the lowest starting MSRP.
  • The Toyota RAV4 Hybrid offers more space if a sedan doesn’t quite fit your lifestyle.

Toyota Prius vs. the competition

Want to see how the 2023 Toyota Prius measures up to its competition?
Starting price range
Maximum seating capacity
Maximum cargo volume
NHTSA overall safety rating
EPA-estimated fuel economy (city/highway/combined)
$27,450 to $35,865
2.0-liter 4-cylinder 
5 seats
20.3 cubic feet
5/5 stars (2022 rating)
57/56/57 mpg
$25,760 to  $29,790
1.5-liter Atkinson-cycle 4-cylinder
5 seats
15.1 cubic feet
5/5 stars
55/49/52 mpg
$28,355 to $33,795
2.5 L 4-cylinder
5 seats
15.1 cubic feet
5/5 stars
51/53/52 mpg (LE trim only) 
$28,100 to $36,400
2.0 L 4-cylinder
5 seats
16 cubic feet
5/5 stars
45/51/47 mpg
$27,720 to $37,590
2.0 L 4-cylinder
5 seats 
16.7 cubic feet
5/5 stars
48/47/47 mpg
$24,550 to $29,150
2.0 L 4-cylinder
5 seats
14.2 cubic feet
5/5 stars
49/52/50 mpg
$22,800 to $26,600
1.8 L 4-cylinder
5 seats
13.1 cubic feet
5/5 stars
53/46/50 mpg
$23,600 to $31,600
1.6 L 4-cylinder
5 seats
26.5 cubic feet
Not rated
58/60/59 mpg
$30,725 to $39,030
2.5 L 4-cylinder
5 seats
69.8 cubic feet
5/5 stars
41/38/40 mpg

1. Honda Insight

Starting price: $25,760 to $29,790
Selling points: Strong fuel economy and a fun drive
Weak spot: Slightly clumsy and less athletic than some rivals
The Honda Insight is genuinely stylish and has a more potent hybrid powertrain—the 4-cylinder engine with front-wheel drive (FWD) achieves up to 151 horsepower to the Prius’s 121. The Prius has much more cargo space, but the Insight fires back with a better infotainment system. 
The Prius is available with all-wheel drive (AWD), but your fuel efficiency will drop, averaging about 4 mpg less than the AWD-standard Insight. 

2. Toyota Camry Hybrid

Starting price: $28,355 to $33,795
Selling points: Ample standard safety tech and comfortable daily driver (that will also save you money at the pump)
Weak spot: Higher trims feel less grounded at higher speeds and brakes feel somewhat sticky
Out of Toyota’s two hybrid cars, the Camry is the larger, quieter, and more comfortable ride. Camry Hybrid drivers enjoy more standard features, including:
  • Power driver seats with lumbar support
  • Optional heated front seats
The Camry Hybrid also has much more passenger space—making it the clear winner for long, family-friendly rides. 
In addition to spacious seating and a relaxed ride, the hybrid Camry is much more powerful, offering 208 horsepower compared to the Prius’s meek 121. The Camry also offers a few more optional safety features than the Prius, including:
  • Integrated turn signal mirrors
  • Blind spot monitoring
  • Cross-traffic alert 
It even received a perfect five-star overall safety rating from the IIHS!

3. Hyundai Sonata Hybrid

Starting price: $28,100 to $36,400
Selling points: Spacious interiors with a wealth of standard convenience features
Weak spot: Not the most powerful option out there
You’ll find everything you love about the Prius magnified in the Hyundai Sonata Hybrid—but you won’t have to pay all that much more for sleek exterior looks and an upscale interior. The Sonata is rated as a larger car and focuses more on standard convenience features like:
  • Apple CarPlay and Android Auto wireless smartphone integration
  • Remote trunk release
  • Automatic headlights
  • Locking glove box
  • Hands-free liftgate
  • Dual-zone air conditioning
  • Integrated turn signal mirrors
  • Blind spot monitoring
  • HD radio 
The 2023 Sonata Hybrid gets 45 mpg city and 51 mpg on the highway. Look no further than the Hyundai Sonata for great fuel efficiency, reliability, comfort, and all-around value wrapped up in a larger sedan.

4. Honda Accord Hybrid

Starting price: $27,720 to $37,590
Selling points: Powerful and zippy, ample space for even the tallest passengers, a strikingly modern and clean appearance
Weak spot: A little sluggish on the highway
True to its name, the Honda Accord Hybrid offers a resplendent experience for drivers and passengers alike. The midsize family sedan doles out spacious seating, agile and cushy handling, and 212 horsepower under the hood with a decent 6.7-second 0-to-60 time.
While the Accord is already packed with standard features including remote engine start, upper trims like the
take its standard refinement to the next level with highlights including:
  • A head-up display
  • Automated emergency-braking system
  • Rain-detecting intermittent wipers
For families seeking more thrilling yet sophisticated daily commutes without paying luxury sports car prices, the Honda Accord Hybrid is an option you can stand by. 

5. Hyundai Elantra Hybrid

Starting price: $24,550 to $29,150
Selling points: Best highway fuel economy in its class and capable powertrain
Weak spot: A lot of plastic and engine noise
Owning one of the boldest-looking hybrid sedans on the market doesn’t have to come with a bold price tag. The Hyundai Elantra Hybrid was named the 2021
North American Car of the Year
, partially thanks to a fantastic 52-mpg highway fuel economy complete with poised handling and a pleasant ride.
When it comes to the cabin, however, there’s dissonance: while there's a generous palette of standard infotainment, tech, and safety features, plastic dominates the interiors and isn’t the most comfortable option on long rides. And despite producing a relatively modest 147 horsepower, the gas engine component is pretty noisy. 

6. Toyota Corolla Hybrid

Starting price: $22,800 to $26,600
Selling points: Sporty design and high-quality materials at an affordable price tag
Weak spot: Only offered in one basic trim and tight on space
The Prius and Camry aren’t the only Toyota hybrids worthy of consideration. The Corolla Hybrid is built well, offering one of the best-selling cars of all time in a hybrid format. Elevated materials and sporty styling make the Corolla Hybrid seem much less awkward than its Prius and Chevrolet Bolt counterparts.
But the truth of the matter is the Corolla Hybrid is an excellent budget option. So despite scoring well on safety and a solid fuel economy of 50 mpg combined, it could stand to offer passengers more support and customization options.

7. Hyundai Ioniq Hybrid

Starting price: $23,600 to $31,600
Selling points: Sips gas while looking like a normal car
Weak spot: A little too unassuming 
The Hyundai Ioniq Hybrid isn’t trying to fool anyone; it’s simply trying to beat out the Toyota Prius before retirement…and we have to say the hatchback is putting on quite the finale. The 2022 Ioniq is going out with a bang, knocking the standard 2022 Toyota Prius out of the fuel efficiency spotlight with its 60 mpg on the highway rating.
Much like the Prius, The Ioniq Hybrid offers a smattering of standard safety features like:
  • Forward-collision warning
  • Lane-keep assist
  • Automatic emergency braking. 
Standard dual-zone automatic climate control, keyless entry, and push-button start are nice touches, too. 
Hyundai also offers a much more attractive 10-year/100,000-mile powertrain warranty and hard-to-beat MSRPs through the entire lineup. But buyer beware—2022 is the last year for this subdued sleeper hybrid. 

8. Toyota RAV4 Hybrid

Starting price: $30,725 to $39,030
Selling points: Powerful, quick, and roomy
Weak spot: Lowest fuel economy of the bunch
Sometimes a compact vehicle won’t just cut it, which is why many potential owners may look to Toyota’s larger cars. With 69.8 cubic feet of passenger volume and six trim levels to choose from, the RAV4 Hybrid offers more flexibility and space than its smaller sibling. 
Even at the crossover’s base model LE, the standard AWD and 2.5-liter four-cylinder engine paired with two electric motors crank out 219 horsepower and 163 lb-ft of torque. The hybrid’s drive modes make it easier to save on fuel, which is important considering it earns a combined city/highway fuel economy of only 40 mpg.
Ready to move on from humble hybrids to the world of plug-in hybrids and electric cars? The 2022 Toyota RAV4 Prime, which gets a staggering 94 MPGe combined, is the perfect place to start your electric vehicle journey. 
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