Is Toyota a Luxury Car?

Find out which Toyota models are considered luxury cars with Jerry’s guide.
Written by Tiffany Leung
Reviewed by Jessica Barrett
Toyota is not considered a luxury brand, but some of its models’ higher trim levels offer some of the amenities you’d find in similar luxury cars.
Toyota focuses on reliable cars for the masses rather than luxury, which it leaves to
, the brand’s luxury offshoot. 
If you’re in the market for a new Toyota, whether basic or near-luxury,
can find you the best
Toyota insurance cost
for the perfect model and trim level. As a licensed insurance broker and an expert on all things Toyota, Jerry will guide you through Toyota’s luxury trims. Let's start.

Is Toyota a luxury car?

Toyota isn’t a luxury manufacturer. However, Toyota vehicles are offered in high-end trims which provide luxury features such as leather-trimmed seats, premium heated and ventilated seats, rain-sensing windshield wipers, and more.

What makes a luxury car?

Although there isn’t a universal definition for a luxury vehicle, this class of cars often shares features that elevate it far beyond the regular sedan, many of which aren’t found in your average Camry. These features include:
  • Performance features: engines that can pump out multitudes of horsepower and advanced suspensions that smooth out the ride on any road
  • Comfort features: high-end leather seats, high-end and spacious cabins, heated/ventilated and power-adjustable seats
  • Technology features: premium multi-speaker audio systems, advanced telematics, and state-of-the-art safety features
  • Style features: customizable lighting, carbon fiber components, and aggressive yet elegant body styling
Despite sharing basic mechanical features as mass-market vehicles, luxury vehicles are set apart with their incredible drive quality, immaculate styling, and advanced tech features.
MORE: Every Toyota sports car you should know
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Is Toyota a good luxury brand?

If you’re looking for a luxury car, Toyota isn’t exactly the best place to look. Even at the highest trim levels, you won’t get the same luxury features and drive quality found in luxury car manufacturers.
The Lexus lineup offers Toyota’s reliability and build quality with luxury features and luxury price tags. Although the extra standard features mean a bigger price tag, Lexus vehicles are some of the most affordable options on the luxury car market.

The best Toyota luxury cars

Though Toyotas aren’t considered luxury vehicles, a few of its models resemble their luxury counterparts in both performance and appearance.

Toyota Supra

Starting at $44,635, the
Toyota Supra
adds style and speed to Toyota’s lineup, a stark contrast to many of the brand’s more modest vehicles. 
Standard features include:
  • 8.8” infotainment display
  • 8.8” gauge cluster
  • Four-speaker audio system
  • Dual-zone automatic climate control
  • Heated mirrors
  • Alcantara simulated suede/leather seat trim
  • Driver and passenger lumbar support
  • Keyless entry and push-button ignition
  • Driver assistance aids: rearview camera, forward collision warning, pedestrian detection, forward automatic emergency braking, lane departure warning, lane keep assist, automatic high-beam headlights
To take the base Supra up another notch, you can add the Safety & Technology Package or Safety & Technology Package Plus JBL. If you’re looking for the best of the best, upgrading to the A91-MT Edition will bring you the closest to a luxury sports car.
Key Specs
2022 Toyota Supra
255-hp 2.0L turbocharged I4 OR 382-hp 3.0L turbocharged I-6
8-speed automatic OR 6-speed manual
Rear-wheel drive
0 to 60
5.0 seconds to 3.9 seconds (3.0 and above)
EPA fuel economy (mpg)
26 combined/24 city/31 hwy

Toyota Highlander Platinum

Toyota Highlander Platinum
is one of the most reliable mid-sized family SUVs. While the base trim may be unassuming, it shoots up the ranks into a near-luxury vehicle in the Platinum trim. Starting at $49,345, the handsome Highlander feels premium without the premium price tag and also comes in a Hybrid model.
Standard features of the Platinum trim include:
  • 7.0” digital instrument cluster 
  • 12.3” infotainment touchscreen
  • Android Auto, Amazon Alexa, and Apple CarPlay integration
  • Leather upholstery
  • Front air conditioning with dual-zone automatic climate control
  • Rear air conditioning with separate controls
  • Remote keyless entry and push start ignition
  • Heated mirrors
  • Driver and front passenger heated and cooled seats
  • Second-row heated seats
  • Dynamic Navigation with voice activation navigation system
  • First and second-row exterior express open/close sliding and tilting glass sunroof
  • Advanced driver assistance: a digital rearview mirror with auto-dimming, front and rear parking assist with automatic braking, surround-view camera system, digital rearview mirror, rain-sensing windshield wipers, blind spot monitor with rear cross-traffic alert, and Toyota Safety Sense 2.5+.
Key Specs
2022 Toyota Highlander Platinum
295-hp 5.5L V6
8-speed automatic with OD transmission
Front-wheel drive OR All-wheel drive
0 to 60
6.7 seconds
EPA fuel economy (mpg )
24 combined/21 city /29 hwy
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Toyota Sequoia Platinum

Toyota Sequoia Platinum
is Toyota’s largest SUV. The Platinum trim starts at $66,550, a price that puts it near many of its luxury counterparts. The new, redesigned Sequoia comes standard with the Tundra’s iForce MAX hybrid powertrain.
Standard features include:
  • 20" black aluminum wheels
  • Semi-aniline leather seat trim
  • 12.3” digital gauge cluster and 7.0-inch infotainment touchscreen
  • LED headlights and taillights
  • 14-speaker JBL premium audio system
  • Tri-zone automatic climate control
  • Proximity keyless entry and push-button start 
  • Dynamic Navigation with voice activation navigation system
  • First and second-row exterior express open/close sliding and tilting glass sunroof
  • Heated and ventilated front and second-row seats
  • Driver and passenger lumbar support
  • Front and rear parking sensors
  • Advanced driver assistance: 360-view parking camera system, blind-spot monitoring with rear cross-traffic alert, forward collision warning with pedestrian and cyclist detection, forward automatic emergency braking, lane-departure warning with lane-keep assist, adaptive cruise control with lane centering, automatic high-beam headlights, traffic-sign recognition, rear-seat alert to check back seats for kids or pets before exiting.
Upgrading even further to the Capstone trim adds 22” dark chrome aluminum wheels, while the TRD Pro trim comes with 18" black BBS forged aluminum wheels and SofTex leatherette seats.
Key Specs
2023 Toyota Sequoia Platinum
437-hp 3.5L twin-turbo gas/electric V6
10-speed automatic
Rear-wheel drive OR Four-wheel drive
0 to 60
6.3 seconds
EPA fuel economy (mpg)
20 combined/19 city/22 hwy

How to save on Toyota insurance with Jerry

Whether you decide to get a near-luxury vehicle from Toyota or take it up a notch with a Lexus, you will need to protect your investment. The Jerry app makes finding the best prices for car insurance fast and easy.
As a licensed insurance broker and the world’s first super app for
car insurance
compares plans from over 50 insurance companies to find users the best price for the coverage they need. Signing up is free and takes about 45 seconds, and Jerry can even help you cancel your old policy and sign up for the new one.
Take the Jerry app for a test drive today and see how Jerry users save an average of $800+ per year on car insurance.
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No, the opposite is true — Lexus is Toyota’s luxury brand.
It depends. Toyota’s expansive lineup offers everything from budget-friendly compact sedans to enormous (and expensive) trucks and SUVs. In general, though, Toyotas are
extremely affordable to maintain
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