Is the Toyota 4Runner Wilderness Package Worth It?

The name is a little misleading, but the Wilderness Package is definitely still worth adding to your Toyota 4Runner—learn more here!
Written by Drew Waterstreet
Reviewed by Jessica Barrett
Everyday families and hardcore outdoor enthusiasts will find the storage and weather-resistant accessories of the Toyota 4Runner Wilderness Package useful. But you’ll need to browse the TRD
trim levels
if you're looking for true off-road features.
  • The Wilderness Package is fairly priced for what it includes.
  • However, calling it the “Wilderness Package” is a bit misleading, as it doesn’t necessarily equip your SUV for off-roading.

What is the Toyota 4Runner Wilderness Package?

The Toyota 4Runner is a rugged and adventurous SUV that stands tire-to-tire with other iconic off-road models, like the
Jeep Wrangler
Ford Bronco
. And if you're an outdoor enthusiast, adding the Wilderness Package seems like a no-brainer, right?
Well, yes. But the advertising for this optional package is a bit misleading. 
While the storage and weather-resistant accessories are undoubtedly useful, you’d think the “Wilderness” moniker would be more indicative of off-roading features. But that’s not the case. Let’s take a closer look.

What’s included

  • Roof rack cross bars: creates additional storage space on your roof
  • All-weather floor liners: enables easy cleaning for when you track in mud, snow, etc.
  • Heavy-duty rear cargo tray: provides extra sturdiness to your rear storage space (can be customized to slide out past rear bumper)
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What it does

The Wilderness Package delivers on two camping trip essentials: more storage space and a weather resistant interior.
But you know who would equally enjoy these two benefits? The everyday family hauling around a group of messy kids with their backpacks and after-school soccer gear.
So while the “Wilderness” package may be marketed to the outdoor explorer, other drivers will also find it to be a worthwhile addition.

How much is a 2023 Toyota 4Runner Wilderness Package?

It will cost you around $450 to outfit your 2023 Toyota 4Runner with the Wilderness Package. All in all, this is a pretty decent value for everything that is included.
But the issue is more about what’s not included. As you may have noticed, the Wilderness Package doesn’t contain any features related to off-road performance. You will need to shop from the TRD trim levels if you want a custom Toyota 4Runner that can explore the “wilderness” properly—see your options below:

2023 Toyota 4Runner TRD trim pricing

2023 Toyota 4Runner TRD trims
Key off-road features
TRD Sport
X-REAS shock system, TRD shift knob, available automatic running boards
TRD Off Road
Multi-terrain driving modes, part-time 4WD system with locking rear differential, active traction control
TRD Off Road Premium
Premium TRD decals, multi-terrain monitor, blind-spot sensor with rear traffic alerts
FOX internal bypass shock absorbers, PRO springs with one-inch front lift, all-terrain tires, aluminum skid plate, roof rack
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Is the Wilderness package worth it?

The Wilderness Package is definitely worth it if you're adding it to the base trim, the Toyota 4Runner
. However, as you progress up the trim levels, you may want to ensure you’re not double-dipping on any features of the Wilderness Package, as they may already come included.

Wilderness Package vs. Preferred Accessory Package

There is also a Preferred Accessory Package available if you’re planning a more comfortable and clean lifestyle for your Toyota 4Runner. For $400, here are all the included features:
  • Carpet floor mats
  • Carpet cargo mat
  • Cargo net
  • Chrome alloy wheel locks

The bottom line

If you find the storage and weather-resistant features of the Wilderness Package appealing (no matter how you plan on using your Toyota 4Runner), it’s well worth the price! But remember, you’ll need to make a larger investment in a TRD trim if you genuinely want your 4Runner to be “wilderness” ready.
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