Polestar 4 Will Be the Most Affordable of New Brand's New Models

Polestar, the Volvo-related luxury EV brand, plans to widen the path to ownership with the Polestar 4. How will it be different from its Swedish cousin?
Written by Andrew Koole
Reviewed by Kathleen Flear
Polestar car in a showroom on display.
, Volvo’s EV-only relative, isn’t known for making affordable
new cars
. The average starting price of a 2021 model was $88,000. That’s $41,000 more than the average
But the brand says it plans to lower that average with an upcoming car, the Polestar 4. Likely released after two other new siblings, the Polestar 3 and the Precept, it will be the cheapest of the three models.

How will the Polestar 4 fit into the brand’s family?

Thomas Ingenlath, Polestar’s CEO, says the 4 will serve as an SUV version of the Polestar 2, which debuted in 2021 for $61,000 before dropping in price by $14,000 for the 2022 model year. 
No firm pricing on the Polestar 4 has been released, but Ingenlath says it will likely cost around $55,000. It will be slightly shorter than the other numbered model set for a 2022 release, the Polestar 3, which
says will be reminiscent of the Volvo XC90. 
Ingenlath says Polestar will account for the 4’s lower cost in the vehicle’s interior, but that both
will have the same powertrain—a twin-motor setup likely offering 402 brake horsepower (bhp). 
Besides Polestars 3 and 4, the new brand will also release the 2023 Precept, a high-end luxury electric sedan meant to compete with the Porsche Taycan, Tesla Model S, and Lucid Air.
Car and Driver
says it will likely start at around $100,000. 
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What models will the Polestar 4 have to compete against?

The compact
segment is a crowded one. Polestar’s advantage will be its high-performing EV powertrain, which narrows the field of rivals down dramatically.
From the luxury landscape, the Audi Q4 e-tron, BMW iX, Byton M-Byte, Porsche Macan, and Tesla Model Y, as well as Mercedes EQA and EQE, will be similar models floating around the same price point as the Polestar 4.
But that won’t be all the crossovers the 4 will be up against. A key struggle will be highlighting the car’s differences to
Volvo’s C40 Recharge
, which is expected to have an almost identical price and size. 
Overcoming models from Ford, Hyundai, and Volkswagen with lower starting prices will also be a challenge.

How much will it cost to own a Polestar 4?

Because it’s not yet available, pricing out a
car insurance
policy for Polestar 4 isn’t possible. But the brand’s relationship to Volvo will likely mean high
safety ratings
and high maintenance costs, making for an average annual premium of about $2,500 to $3,000.
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