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What is the Alfa Romeo slogan?

I’m considering buying a luxury car and recently discovered the Alfa Romeo brand. I have a background in advertising, so I’m a sucker for good branding. What is the Alfa Romeo slogan?

avatar
Amber Reed · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Italian automaker Alfa Romeo advertises its lineup of high-end luxury sport sedans and SUVs with the slogan: “la meccanica delle emozioni”, which translates to “the mechanics of emotion” in English.
Here are some of the other taglines used in Alfa Romeo advertising campaigns over the years:
  • “Driven by passion”
  • “Racing since 1911”
  • “Mediocrity is a sin”
  • “Beauty is not enough”
  • “The family car that wins races”
  • “It’s not a car, it’s an Alfa Romeo”
  • “Without heart, we would be mere machines”
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