I’m hoping to gain some inspiration from Chrysler, my favorite car brand in the whole wide world, as I try to figure out a great slogan for my fledgling auto parts business. What is Chrysler’s slogan?
Reviewed by Shannon Martin, Licensed Insurance Agent.
Chrysler’s parent company, Stellantis, unveiled the most recent Chrysler slogan at EV Day 2021, and it is… something.
Chrysler’s slogan is Clean Technology for a New Generation of Families. Catchy ain’t it?
Whether Chrysler’s most recent slogan inspires you or not, it behooves us to shed a bit more light on some of Chrysler’s older slogans in hopes that they do a better job (as opposed to making you roll your eyes):
In 2014, Chrysler unveiled the slogan America’s Import in a bid to capitalize on its history as a U.S. luxury brand and to win over U.S. customers who previously opted for imports, such as BMWs or Audis. In essence, Chrysler was saying, Why pay more for an imported luxury vehicle when you can get American-made luxury right here?
In 2011, Chrysler unveiled a new slogan Imported from Detroit in a Super Bowl ad with rapper and Motor City native Eminem, which mixed the brand’s (supposed) cache with its urban and gritty roots as one of Detroit’s most storied car companies.
Inspired? We hope so!
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