Do certain colors of cars cost more than others?

Does color affect the sale price of a car? I am thinking about getting a new Jeep and I have fallen in love with the color Nacho Orange. It has been pretty hard for me to find and when I do, it seems to cost more than its counterpart with more normal colors. If the color does matter, does this mean my insurance will cost more, too?

Answer
“It is Nacho your imagination! (Get it?)
Some vehicle colors do have a higher list price (MSRP), but this will not impact your car insurance rate.
Manufacturers tend to offer lower prices on standard vehicle colors like white, black, grey, and beige because they tend to be cheaper to make, less costly to repair, and more popular, making them easier to sell.
While most manufacturers do have a couple of exciting stand-out colors, these are made in limited quantities. These colors can be more complex and costly to produce, especially ones with unique finishes like tri-coat pearl. Since there are fewer colors like orange and lime green around, dealers know someone shopping for that exact color will pay more.
There is some great news about buying an orange car that you might not be aware of! Since orange is such a stand-out color, vehicles of this hue are involved in less accidents than any other color. They also hold their resale value much longer than most other colors, making it a smarter investment than your average car.
Cars with unique colors are less likely to be stolen, so you may benefit from a slightly lower premium for your comprehensive coverage. Aside from that, you will not have to worry about the rate of your policy regarding color as car insurance companies don’t use color as a factor in determining rates.
Since you’re looking into buying a car, be sure to shop around for the best insurance rates before signing on the dotted line. To help you find great deals, try using the Jerry app. Jerry compares rates from the top providers and delivers the best deals to your phone in minutes for free.”
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Shannon Martin
Answered on Aug 25, 2021
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