Porsche is an iconic car brand. If you buy a Porsche, you’re probably a fan of their brand since their cars are a pretty pricey investment. Under its boutique brand Porsche Design, the company has released a watch that will likely appeal to Porsche enthusiasts.
Owners who like showing off their car might want to show off their watch that has some of the same design elements as Porsche vehicles. But, as you would expect from a high-end watch from a luxury car company, the timepiece won't be cheap.
reported on the Porsche Design watch, which is powered by a custom-built chronograph. Buyers can have the bezel and case painted in virtually any color they want.
You can also choose the color of the leather band, which is available in the same color palette as the interior of Porsche vehicles. This will let you wear a watch that matches your car.
It's going to cost you, though. The base model, which is available to anyone, starts at $5,150 and goes up in price depending on the customizations you choose. In addition to colors, you can choose from many Porsche wheel designs for the watch's rotor.
Porsche's tagline for the watch, which may appeal to Porsche owners, is "your sports car for your wrist." Owners of the 2021 Porsche 911 GT3 can buy the higher-end Porsche Design Chronograph 911 GT3. This watch has more than 1.5 million configurations to choose from at a starting price of $8,100.
The model made exclusively for Porsche owners isn't very different mechanically from the more widely available one. But the GT3 features a custom winding rotor modeled after the wheels on the actual 911 GT3.
These timepieces are far from off-the-shelf, and you likely won’t find any identical watches. It also means you'll have to wait to receive your watch. After you order, you get a code to send to your local Porsche dealership or Porsche Design store to get production rolling.
These watches will help promote Porsche’s brand, which is something insurance companies have been doing for years with mascots and spokespeople. One of the most iconic mascots is the GEICO gecko, which has helped make the company one of the largest and most well-known insurance providers.
The talking reptile also appeals to kids to make them aware of the GEICO name at an early age. Flo is another recognizable ad icon and has made Progressive another memorable brand. These commercials help the brands stick with consumers.
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