American Family Car Insurance Has Some of the Most Loyal Customers in the Business

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There are thousands of car insurance companies competing to win over your business. Some of the biggest companies spend a lot of money every year to advertise their brand.
While you may be familiar with Flo from Progressive or the GEICO gecko, many consumers have not heard of American Family Car Insurance. Despite slightly higher premiums, there are several reasons that American Family has some of the most loyal customers in the industry.
A view of two people in the front seats inside a car
American Family has some of the most loyal customers | Twenty20

Review of American Family Car Insurance

U.S. News & World Report recently gave American Family Insurance a 3.95 out of 5 star rating. In business since 1927, the Wisconsin-based company operates in 19 states with more than 10,000 employees.
For the list of Best Car Insurance Companies in 2021, American Family ranks sixth overall out of nine. Current customers like how easy it is to open an account, and most of them said they’d be likely to renew. Other benefits of American Family include having some of the best rates for drivers with driving violations like DUIs.
The company falls behind in how they process claims. According to the survey, only 70% of consumers said they were satisfied with the final claim resolution. The premiums are also slightly higher, with an average annual rate of $1,451.
U.S. News found American Family to be one of the most expensive car insurance companies overall. American Family’s premium is around 10% higher than average compared to competing companies.

Why are American Family customers loyal to the company?

American Family Insurance offers many types of insurance and has some of the most loyal customers in the business. The U.S. News survey found that most customers would likely renew their policy. Jack Salzwedel, American Family CEO, said the past year was difficult for many people, and “we were laser-focused on helping them.”
American Family’s website says that the company “provided its customers $502 million in pandemic-related premium relief and contributed nearly $7 million to community partners providing COVID-19 assistance.”
Bill Westrate, American Family president, believes brand loyalty was built by putting “the safety of our people and support of our customers first while using our financial strength, resources and voices to give back.”

How to save money on car insurance

Although American Family has some of the most expensive premiums, if you want to stay with the company, they offer various opportunities for savings. This includes multi-vehicle, good student, and loyalty discounts.
If you want to compare rates between top insurance companies, Jerry can help. In less than 45 seconds, the free insurance broker app collects all of your information from your existing insurer.
If you want to switch companies, Jerry will secure your new policy and cancel your old one. No long forms. No calling around. No hard work. Just savings. The average Jerry user saves $879 a year on car insurance.

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