Audi Partners With Met Gala to Usher in New Era of Sustainability
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Audi’s partnership with the Metropolitan Museum of Art didn’t get many headlines at the 2021 Met Gala, but it is definitely worth talking about. The Met Gala returned in style this year, after 2020’s cancellation due to the pandemic.
Usually held in May, this year’s Met Gala was held on September 13, 2021. While headlines are filled with who wore what, Audi quietly partnered with the Metropolitan Museum of Art. Audi made a statement as many do at the Met Gala of their plans for the future.
What does Audi have to do with the theme of the 2021 Met Gala?
The company’s partnership with the Metropolitan Museum of Art
The Met Gala is one of the year’s biggest fashion events. The Met Gala is, on the surface, a gathering of the best celebrities showing off the best designers. It is, however, much more than that.
The Met Gala is designed to raise money for the Metropolitan Museum of Art’s Costume Institute.
Even more, it is where fashion has the opportunity to have a voice. Designers are able to showcase garments that make statements. One of the most literal examples is Representative Alexandria Ocasio-Cortez’s dress that read “Eat the Rich” on the back.
Others are usually less literal, but there’s a sense of something important to be said.
Vogue says it is the “future-forward dialogue that ‘fashion’s biggest night out’ provokes” that is the most important thing about the Met Gala.
How does Audi fit into all of this?
Audi was the official vehicle for the 2021 Met Gala. It was Audi that ‘delivered’ all the biggest fashion moments, and all the statements that came from them.
Though, Audi didn’t just offer rides. The automaker partnered with the Metropolitan Museum of Art, putting their name front and center on one of the most talked-about nights of the year. That meant that every snap of every celebrity arriving was in front of the official car.
While there’s no argument that it was good publicity for Audi, there’s a little more to it than that.
Audi branded itself as the official electric vehicle sponsor of the 2021 Met Gala, and that was no mistake.
Audi’s goals align with those of the Metropolitan Museum of Art
The theme of the 2021 Met Gala was “American Independence.” Designers took this concept and made it into a celebration of inclusivity and innovation. There was also a step toward sustainability, and how being conscious of materials and creation ties into this theme.
This sustainability aspect of independence works nicely with Audi’s move toward electric vehicles.
Audi has been at the forefront of electric vehicle innovation. The automaker has announced that they plan to be carbon emission neutral by 2050, and already have four electric vehicles in production.
According to Vogue, Audi isn’t only working to reduce emissions by producing vehicles that are carbon-neutral. Audi is also working with its supply chain to reduce the impact of production.
As an automaker that is conscious of not only their own vehicles’ impact on the world, but also the entire supply chain, Audi was the perfect partner for the 2021 Met Gala.
The focus on sustainability isn’t new, and automakers specifically have been flooding 2021 with announcements regarding electric innovation.
Audi was one of the few to make a commitment, like Alfa Romeo, to be carbon-neutral by a specific year. They are also one of the few who have made statements about working along their supply chain to reduce harmful emissions.
With that in mind, Audi offering their partnership to the Metropolitan Museum of Art not only makes complete sense but also seems to be a good match.
Audi is offering four electric vehicles already in production. If any of them catch your eye after seeing them at the Met Gala, be sure to check into insurance rates on electric vehicles with Jerry. Let Jerry search up to 50 companies to find the best rates suited for you.