2020 Lincoln Aviator MSRP and Pricing Information

The 2020 Lincoln Aviator MSRP originally started at $52,195, but you can find a used version of the SUV around $44,200.
Written by Jennifer Justice
When the 2020 Lincoln Aviator initially came out, the manufacturer’s suggested retail price (MSRP) was $52,195 for the starting model, but you can find more affordable used versions of the Aviator for around $44,200 now, depending on where you live. 
The 2020 Lincoln Aviator gives you a solid option for a midsize SUV, with a lot of upgrade possibilities based on the trim. You can go as basic or high-end as you want, and you can even pick between a gasoline or
engine. You’ll find a lot of possibilities with the 2020 Lincoln Aviator.
If you’re looking for details on the Aviator to help you decide whether you want one of your own, or if you need to sort out
which trim to pick
, then let us walk you through all the specs.
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2020 Lincoln Aviator MSRP

The 2020 Lincoln Aviator has five trim levels, with the Aviator offering you the basics at a starting price of $52,195. On the other end of the spectrum, the Grand Touring Black Label will run you $89,895.
The Aviator gives you a 400-horsepower twin-turbo V6 engine and a 10-speed automatic transmission, so you get a lot of power and a smooth ride. You can go from 0 to 60 in about five seconds, so the engine can definitely keep up with you.
Of course, the starting price is based on the MSRP, or the Manufacturer’s Suggested Retail Price, so you might pay more than $52,195. Depending on where you live, you will pay more in areas with a higher cost of living or in a high-demand market. Dealers can add their own fees.
Most dealerships add an average 10% markup to the suggested price, so you could be looking at a noticeable hike. For example, they add destination fees for getting the vehicle to the dealer’s lot in the first place, while state taxes, registration, temporary license fees, and other costs are passed onto the buyer. If you go for upgrades or a more expensive trim, that will also rack up costs.

2020 Lincoln Aviator packages MSRP

When it comes to add-ons, Lincoln offers a wide variety of packages, from the everyday to the luxury end of the spectrum. You can pick from the following:
  • Class IV Trailer Tow Package ($500) – adds on equipment for towing
  • Elements Package ($1,180) – gives you heated accessories throughout the SUV
  • Illumination Package ($2,000) – adds additional lights and upgrades
  • Convenience Package ($2,200) – adds accessories like a smartphone charging pad and a head-up display
  • Lincoln Co-Pilot360 Plus ($2,500) – assistive technology for safer and easier steering, parking, and braking
  • Dynamic Handling Package ($3,000) – upgrades for better steering and suspension
  • Luxury Package ($3,300) – adds features like an upgraded audio system and better seating
  • Reserve I Equipment Group 201A ($4,930) – combines the Elements and Lincoln Co-Pilot360 Plus packages, plus adds a Panoramic Vista Roof with Power Shade
  • Reserve II Equipment Group 202A ($11,625) – combines the Class IV Trailer Tow, Elements, Illumination, Lincoln Co-Pilot360 Plus, and Luxury packages, plus a Panoramic Vista Roof with Power Shade; 22-inch Machined Alloy Wheels; 275/40R22 107 V-Rated Tires with adaptive Suspension on RWD
With so many options, you can add thousands of dollars with just a few items. Some packages focus on safety and practicality, while others add comfort. You’ll want to consider which features you need and how much extra you want to pay.

What is the average price of a 2020 Lincoln Aviator? 

So what does that mean for your pocketbook? If you’re looking at a standard 2020 Lincoln Aviator without a lot of bells and whistles, Kelley Blue Book gives a fair market range of $41,461 to $45,000 and $62,000, depending on trim level. 
Please not that price estimates vary depending on location. 
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The Lincoln Aviator gives a lot of value for its price, with a gasoline or hybrid engine option, solid handling, and plenty of room for passengers and cargo. You’re good to go for a trip to the grocery store or driving from one end of the country to the other with a trailer.
J.D. Power gives the 2020 Lincoln Aviator a 74/100 overall rating, a 70/100 for reliability, and it’s listed at #6 in the Upper Midsize Premium SUV category. The Insurance Institute for Highway Safety (IIHS) gives it almost all good ratings for safety, while the National Highway Traffic Safety Administration (NHTSA) gave it 5/5 stars for front and side crash safety and 4/5 stars for rollover safety. However, there have been several recalls, such as the backup camera not always displaying properly.
The 2020 Lincoln Aviator standard version begins at $52,195 MSRP.
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