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What’s Aston Martin’s slogan?
I’ve always admired Aston Martin for its luxurious rides and the name speaks for itself. That said, does Aston Martin have a slogan? If so, what’s the meaning behind it?
Jacqulyn Graber · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Aston Martin’s slogan is “Power, Beauty, and Soul,” which is meant to describe the vehicles that the brand produces.
“Power” comes first to characterize the brand’s performance-focused motors. Similar to companies like Ferrari, Aston Martin strives to design engines with impressive horsepower and lighting-fast 0-to-60-mph speeds.
“Beauty,” of course, refers to every Aston Martin vehicle’s elegant exteriors and interiors. For sports car lovers, the Aston Martin is unmistakable thanks to its curvaceous styling and high-quality materials.
Finally, “soul” refers to the company’s commitment to innovation and quality. Aston Martin cares less about making a profit, and more about producing top-notch products for passionate consumers.
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