Lamborghini’s slogan is “Expect the Unexpected”.
Lamborghini was founded in 1963 in Sant’Agata Bolognese, Italy by Ferruccio Lamborghini. The same year, the car brand unveiled its first car, the Lamborghini 350 GT—a stylish coupe complete with a powerful V12 engine. In addition to its “Expect the Unexpected” motto, Lamborghini is immediately recognizable by its logo—a bull—which is based on Ferruccio Lamborghini’s zodiac sign, Taurus.
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