What is the Jaguar slogan?

I’m a big fan of Jaguar sports cars. The other day, a friend asked me what their slogan was and I felt like I had it on the tip of my tongue! And then… it never came to me.

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Mariza Morin · Answered on Sep 28, 2022
Reviewed by Shannon Martin, Licensed Insurance Agent.
Jaguar currently uses the slogan (or tagline) The Art of Performance. But back in the early years, Jaguar founder Sir Williams Lyons came up with the slogan Grace, Space, Pace to describe the British car manufacturer’s luxury performance vehicles.
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