The Porsche Taycan Has a Long Waitlist
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The Porsche Taycan is a beautiful luxury car, and it has wowed critics ever since it was first revealed at the Frankfurt Motor Show back in 2019.
Despite this, some commentators felt Porsche was rushing the release. Many remembered the furore that followed the announcement of Porsche’s first SUV, almost 20 years earlier. Were the German automaker’s passionate fans ready to embrace its first electric car?
Yes, as it turns out! More than 20,000 units were sold in 2020, and demand has only increased since then, with the Taycan threatening to dethrone the 911 as Porsche’s most popular sports car.
In fact, demand is so high that according to Porsche CEO Oliver Blume, the waitlist for a new Taycan is six months long.
Getting your hands on a Porsche Taycan isn’t so easy.
Want a new Porsche Taycan? Get in line!
As reported by Carscoops, Porsche expected to sell a similar number of Taycan’s this year as last, so the original production capacity was 20,000.
However, despite a well-publicised recall, Porsche sold all 20,000 by the end of June, with just over a quarter of them going to U.S. buyers.
Quoted by Carscoops, Blume suggests global sales show no sign of slowing down: “Incoming orders are huge – they are good in China too.”
Porsche isn’t the only luxury carmaker experiencing high demand during the pandemic, as wealthy individuals look for fun ways to spend their money while travel is restricted.
The long wait time for a new Taycan can also be attributed to the semiconductor chip shortage, which is slowing the manufacture of new cars across the world.
Is Porsche embracing electric cars?
The Taycan’s early success bodes well for Porsche, and should give the company confidence to expand its range of electric vehicles.
Porsche has already promised a fully electric version of the Macan, with production slated to begin next year. And Carscoops reports that Porsche wants to make a smaller electric sedan to rival the Tesla Model 3.
There are also rumors of a fully electric 911, but Porsche has been quick to manage expectations, saying this won’t happen for at least another 10 years.
While Porsche is not abandoning combustion engines altogether, as evidenced by the mouthwatering 2023 Porsche 718 Cayman GT4 RS, it is much further along than its European rivals, with both Lamborghini and Ferrari yet to release a fully electric car.
All in all, it seems Porsche is striking the perfect balance between keeping its traditional fans happy, while working towards the electrification of its best-selling models.