Hyundai has been on a hot streak this year, and its EV sales are shooting through the roof. As one of the foremost players in the U.S. EV market, it’s a good sign for the future of Hyundai. However, the
Ioniq 5, which won the World Car of The Year Award, is lagging behind other models.
This raises the question: why is such a highly-nominated vehicle seeing its sales numbers drop? While Hyundai may be seeing its sales fluctuate, your
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Hyundai is off to a great year—mostly
InsideEVs raves about Hyundai’s Q1 performance in regard to EV sales. The company managed to double its EV sales this spring, as compared to the same time period in 2021.
There are several factors that Hyundai lists as contributing to their spike in electric sales, including a recovering supply chain and increased customer interest in EVs. But surprisingly, two notable points of interest have arisen.
The first is that plug-in hybrid sales actually fell in Q2 of 2022, compared to Q2 of 2021. Second, the
Hyundai Ioniq 5 sales are lagging behind other EV models, despite winning Car of The Year.
Why aren’t people buying the Hyundai Ioniq 5?
The reasons why the Hyundai Ioniq 5 isn’t selling aren’t entirely clear, but it’s not as though people aren’t buying the car. After selling over 10,000 Hyundai Ioniq 5s in February, the automaker saw a more than 3,000 unit decrease during the month of March.
The Ioniq 5 is arguably the new flagship vehicle for Hyundai, and, to be fair, it’s still outselling other vehicles. The model is simply seeing a massive decrease in sales compared to the movement in sales for other models.
This is probably because, as Hyundai’s current #1-seller, the Ioniq 5 will also experience the most drastic fluctuations in sales. If customers aren’t as interested in other models, their numbers aren’t likely to fluctuate as much as the Ioniq’s.
What makes the Hyundai Ioniq 5 so special?
The Ioniq 5 wasn’t nominated for the World Car of The Year for no reason—this EV offers a little bit of everything, which
Hyundai lays out. The Ioniq 5 is an EV crossover that takes “eco-friendly” to new levels and offers a luxurious interior, complete with natural fiber and eco-processed leather.
But perhaps the most appealing of all its features is an insanely fast charging time—0-80% charge in 18 minutes, among the fastest of any EV. And considering that the Ioniq 5 is available with a dual-motor AWD powertrain, it might even knock the Subaru Solterra off its perch as one of the most appealing outdoor-oriented EVs available.
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