Ford’s Rough Month of Sales in September Had a Massive Silver Lining

Ford saw a sales decrease for September, but a massive increase in electric vehicle sales.
Written by Andrew Kidd
Reviewed by Serena Aburahma
Despite seeing a sizable decline in September,
Ford
reported that its sales rose by roughly 16% in the third quarter compared to the same period last year.

Sales down, but quarterly results up

Per
CNBC
, the Detroit carmaker states it sold 142,644 vehicles last month, marking a decrease of 8.9% from a year ago. As a result, Ford failed to meet Cox Automotive's and Edmunds' projections for quarterly sales growth of 19% and 17.8%, respectively.
Ford's shares increased by approximately 7% the day it released these sales figures, outperforming the rest of the market, which also saw a general upturn in share price.
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New sales volume still high

Despite rising interest rates and worries about a recession, the demand for new vehicles is still high and retail orders are climbing, according to Ford's vice president of sales, distribution and trucks.
Ford's quarterly sales surpassed the industry average, which analysts predicted would decline by less than 1% from the prior year. Automakers are still having trouble with their supply chains, from wire harnesses and semiconductors to minor elements like car and, in Ford's case, blue oval emblems.
Cox Automotive last month tapered its prediction for new car sales in 2022 to 13.7 million—a decrease of more than 9% from 2021 and the lowest level in ten years. This was due to—you guessed it—economic and supply chain concerns.
Ford's sales were down by around 4% from the second quarter as the firm struggles with supply chain issues despite an increase in quarterly sales.

A silver lining

It's not all gloom and doom for Ford; the automaker reported that its
electric vehicle sales
were up nearly 200% over September 2021. Ford sold over 41,200 electric vehicles in total.
Most of those sales are Mustang Mach-E crossovers, which reached more than 28,000 vehicles, up 49% from the previous year. The business sold 8,760 of its all-electric
F-150 Lightning
truck, including 1,918 units in the previous month.
It's a great sign for the electric vehicle market, as demand for Ford's electric vehicles has been high enough in the past year that the automaker has had to freeze orders for new units to keep up with production. Ford recently reopened Mustang Mach-E
orders
earlier this summer and F-150 Lightning orders in August.
MORE: 2022 Ford Mustang Mach-E: Everything You Need to Know

Lingering supply chain issues

Per CNBC, Ford released its September sales data just weeks after informing investors that 40,000 to 45,000 cars— mainly its profitable trucks and SUVs—had been hit by part shortages and have been sitting unfinished in holding lots.
F-Series pickup truck sales dropped by 27% in September compared with September 2021, which helped drive the third-quarter decline to about 13%.

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