Who Owns Pontiac?
Pontiac was owned by General Motors but was discontinued in 2010 due to a decrease in demand and a changing market.
Written by Melanie Johnson
Reviewed by Jessica Barrett
Table of Contents
- Who owns Pontiac?
- Where are Pontiacs made?
- A short history of Pontiac ownership
- How to save money on Pontiac insurance
- FAQs
Load full table of contents
Pontiac was owned by General Motors. However, the brand was discontinued in 2010 due to a decrease in demand and a changing market.
Pontiac was founded by General Motors (GM) in 1925. It was created as a companion to GM’s more expensive Oakland brand of vehicles, which Pontiac surpassed in sales by 1933. Pontiacs remained popular for over 80 years. But in 2010, due to a restructuring at GM and declining sales, Pontiac was discontinued.
Want to know more about what corporation owned Pontiac? We have the answers to who owned Pontiac, where the vehicles were made, and much more.
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Who owns Pontiac?
General Motors founded Pontiac in 1925 and owned the company for almost 90 years.
Facing waning sales, GM announced in 2008 that it would stop manufacturing Pontiacs by the end of 2010. The final vehicle was built in January 2010.
GM pivoted to focus attention on its remaining brands. Speaking of…
What other makes does General Motors own?
The remaining four North American brands that General Motors owns are:
Along with Pontiac, General Motors also owned
Oldsmobile
and Oakland, both of which have been discontinued. MORE:
Pontiac Firebird V6
Where are Pontiacs made?
The name Pontiac was an homage to the city where the vehicles were produced: Pontiac, Michigan.
Pontiac Assembly was one of four GM plants in Pontiac. Built in 1927, this was the main manufacturing plant of its namesake vehicles.
At Pontiac Assembly, the following Pontiacs were produced:
However, some Pontiacs were assembled elsewhere in the U.S. Here are some other popular Pontiac models and where they were produced:
- Pontiac G6: Orion Assembly—Orion, Michigan
- Pontiac Grand Prix: Fairfax Assembly—Kansas City, Kansas
- Pontiac Solstice: Wilmington Assembly—Wilmington, Delaware
- Pontiac Vibe: Fremont Assembly—Fremont, California
Key Takeaway Most Pontiacs were made right here in the U.S.A.!
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A short history of Pontiac ownership
In 1907, the Oakland Motor Car Company was founded in Pontiac, Michigan.
The company was established by Edward Murphy, who was a manufacturer of horse-drawn carriages. General Motors was founded in Flint, Michigan, the following year by another carriage manufacturer and purchased Oakland in 1909.
In 1926, Pontiac was introduced as a companion to GM’s Oakland brand and within months began outselling Oakland. As such, Oakland was discontinued in 1931.
In 2008, due to the economic recession, GM took out a multi-billion dollar loan to remain afloat. The company announced that, in a restructuring effort, it would phase out the Pontiac brand by 2010. A few months later, GM filed for bankruptcy, becoming the fourth-largest company in history to do so.
Pontiacs were indeed discontinued in 2010. If you see one on the road today (or if you drive one), know that you’re seeing the last of its kind!
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FAQs
Is Pontiac an American brand?
Yes! Pontiac was founded by General Motors Company in 1925. The first Pontiacs were released in 1926 and were, for the most part, all manufactured in the U.S.!
When was Pontaic discontinued?
Pontiac was officially discontinued in January 2010. The brand hadn’t been selling well for years, and General Motors filed for bankruptcy due to the Great Recession.
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