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What is the Mercedes-Benz slogan?

Being in the advertising industry for a few years, I’m intrigued by slogans and how they can propel people to buy a certain product. Interestingly, I’m in the market for a new car and I decided on a Mercedes-Benz. It made me wonder about the brand’s slogan and if it had an impact on me—what is the current slogan from Mercedes-Benz?

avatar
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Slogans dive deep into the subconscious, as you know! The Mercedes-Benz slogan is currently “The Best or Nothing”, which promotes a message of superior opulence and performance compared to other luxury automakers.
However, Mercedes-Benz has had some impactful slogans over the years that appeal to the luxurious tastes of its target market. Some of the most famous include:
  • Mercedes-Benz: The Future of the Automobile
  • Engineered to Move the Human Spirit
  • Unlike Any Other
  • Off-Roading with an On-Road Feel (GL-Class only)
The slogan may have played a slight role in the purchase of your Mercedes-Benz, but you probably just bought one because you know luxury and quality when you see it. However, just because you pay top dollar for a Mercedes-Benz doesn’t mean you should do the same for your auto insurance. Trim your
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Jerry partners with more than 50 insurance companies, but our content is independently researched, written, and fact-checked by our team of editors and agents. We aren’t paid for reviews or other content.

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