What Do Rolls-Royce and a Heavy-Duty Truck Have in Common? More Than You Think
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Rolls-Royce is a company that is synonymous with prestige, wealth, and customization. That’s why it’s more than a little surprising that the English luxury car manufacturer is now dabbling in, of all things, the heavy-duty truck market.
Back in 1884, Henry Royce established his electrical and mechanical business. After he built his first car, he then partnered with Charles Rolls. While Rolls-Royce is known all over the world for their iconic cars, the company has a long history in other industries as well.
Rolls-Royce is developing truck concepts for the mining industry.
Rolls-Royce has always been more than a car manufacturer
During WWI and WWII, Rolls-Royce produced airplane engines for the Allies. In 1953, the company entered the civil aviation market. Given the diversity of Rolls-Royce’s operations, it really isn’t so shocking that the company has now set its sights on heavy-duty trucks.
In addition, this may very well be a good time for the company to expand. As a whole, Rolls-Royce is doing well. Luxury car sales actually saw a boost during the pandemic, a trend that has continued into 2021.
The Haul Truck Concept could help reduce emissions
When we say “heavy-duty truck,” we’re not talking about a competitor for the Ram 3500. We’re talking about the enormous trucks that are used in commercial mining operations.
According to Auto123, it’s Rolls-Royce’s ingenuity that could lead to an emissions reduction of 20% to 30%. If you’re wondering how a mining truck could have lower emissions, it all comes down to gravity.
As the Haul Truck Concept drives down into a mine, it can recover and store quite a bit of battery power. Then, on the ascent out of the mine, the truck can use this stored energy.
Rolls-Royce’s hybrid engines may be the key to advancing the mining truck industry. But while the mechanics are intriguing, the Haul Truck Concept is still just that—a concept vehicle.
As far as the public is concerned, Rolls-Royce is still the world leader in bespoke luxury cars.
Bespoke details set Rolls-Royce apart from other luxury carmakers
Business Insider recently went behind the scenes at the Rolls-Royce factory. While employees share a lot of secrets, one thing they will never share is an exact price.
The company remains tight-lipped about base model prices because, in reality, no base models ever leave the factory. These vehicles are customized inside and out.
You can have a customized color created to match your favorite lipstick or even your dog’s fur. Pinstripes are painted freehand by a talented artist, who only uses brushes made from squirrel hair.
Have you ever wondered what a golden 3D model of your DNA would look like? Rolls-Royce can create this one-of-a-kind artwork and permanently install it on your dashboard.
With the Haul Truck Concept, Rolls-Royce’s primary focus is, of course, the engine. But it will be interesting to see what, if any, customization options this mining truck could have.
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