Rammight not sell the most trucks in the U.S., but according to Car and Driver, they sell the best ones.
While Ram is on top of its game, it has a lot of work to do if it plans to catch up with its main two rivals, Chevy and Ford. Ram still trails the two companies in sales and will be two years behind them when it launches its
electric modelin 2024.
Ram’s award-winning pickups
Ram really wants you to buy its trucks. They know they’re in third place, and they want to change that.
To entice you to choose a Ram over an F-Series or a Silverado this year, the company packed its full-size pickups with industry-leading features. The 2021 Ram 1500 won Car and Driver’s Editor’s Choice for its luxury-level features and driving experience.
The 1500’s TRX trim won its own trophy for its record-breaking speed, off-road-ready design, and whopping 720-horsepower engine.
Heavy duty models from Ram also took prizes home. Besides the expectation-defying interior found in the 1500, the 2500s, and 3500s also stood out because of their semi-truck-level towing capacities, impressive list of infotainment and work-related features, and excellent handling for its size.
How does Ram stack up to its competitors?
When it comes to capability and features, Ram can’t be beat. But that doesn’t mean its trucks are for everyone.
For one thing, base prices for Rams are higher than they are for Fords and Chevys. According to
Car Edge, Rams also depreciate in value faster than its top two competitors’ trucks. The ultimate cost of owning a Ram might explain why it can’t keep up in sales.
Things to consider before buying a pickup truck
Whether you’re looking to play in the mud, tow your boat, or carry building supplies, you can find a Ram truck that will get the job done with style. But any new pickup driver should know a few things before they head to the dealer.
First, you need to be aware of the fuel costs associated with owning a truck. While many cars and SUVs can get 30+ miles to the gallon, full-size trucks tend to hover around 20. Heavy-duty models have even worse fuel economy.
Insurance also tends to be more expensive because towing capabilities and work utility add a higher risk of pricier claims. If you plan to use your truck for work, rates will be even higher. But that doesn’t mean pickup owners are stuck with high premiums.
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