Ford Is Stealing Sales Away From Its Rivals

Jane Lu
· 4 min read
An automaker like
needs no introduction. The brand boasts several popular models like the Mustang sports car and F-150 pickup.
The Ford Bronco also made a return this year, and the upgraded SUV competes directly with the
Jeep Wrangler
. The F-150 Lightning, a fully electric version of Toyota’s iconic pickup, will debut within the next year or two.
According to
, the Ford Bronco is already doing well in sales. We can probably expect the Lightning pickup to enjoy similar success, but will it surpass the updated Silverado EV? Here are a few reasons why the Ford Bronco and F-150 Lightning are so attractive to drivers.
Ford is seeing good sales performance despite disruptions to car supply.

The Ford Bronco's impressive sales

The 2021 Ford Bronco has already sold 62,820 units this year, even with the automaker's overall sales dropping by nearly 38%. The decrease in sales is mainly because of a microchip shortage that has impacted its rivals as well. Ford says that 70% of Bronco sales were either from new buyers or ones who previously supported different automakers.
The Bronco boasts two great engines, with the base motor producing 275 horsepower and 310 lb-ft of torque. The optional turbo-V6 can make up to 330 horsepower, paired with a ten-speed automatic transmission. Oldschool enthusiasts will be pleased to see the standard seven-speed manual, and all Broncos come with 4WD.
The Ford Bronco's rugged suspension makes it shake when driving on pavement, but it shines in an off-road setting. When outfitted with optional 35-inch tires, the Bronco has an impressive ground clearance of 19 inches. Every Bronco has a terrain management system covering sand and slippery surfaces, with optional mud and rock-crawling modes.
Like the Jeep Wrangler, you can remove the Bronco's doors and roof for a more thrilling adventure. You can also add enhancements like off-road cruise control, bigger sway bars, locking differentials, and a beefier suspension. The interior retains its comfort on unsteady terrain and offers plenty of cargo space.
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How will the F-150 Lightning perform?

MORE: The Ford F-150 Lightning Has 1 Huge Advantage Over Every Other Electric Truck
After much teasing from Ford, the electric F-150 Lightning pickup has a tentative release date of Spring 2022. Over 120,000 units have already been preordered, with most customers coming from rival automakers.
It will be powered by two electric motors and a choice of two battery packs. The Standard-Range battery will reportedly be capable of 230 miles, with the Extended-Range providing 300 miles, as reported by
Car and Driver
. When fully charged, the Lightning can also double as a generator with three days worth of electricity.
The standard setup is capable of 426 horsepower and 776 lb-ft of torque. Upgrading to the bigger battery increases its strength to 563 horsepower. It’s expected to have a towing capacity of up to 10,000 pounds and AWD is standard for both models. The Standard-Range model gets the highest payload capacity of up to 2,000 pounds.
The Ford F-150 Lightning is also slightly more capable than the gas-powered one thanks to its weatherproof frunk. The truck's interior looks similar to the
classic F-150
, except with a bigger center touchscreen.

Do the two newest Ford vehicles have staying power?

While the Jeep Wrangler currently has more sales under its belt, the Bronco could overtake its rival. It has potentially higher ground clearance, a higher hauling capacity, and more standard amenities.
The Ford F-150 Lightning will have to compete with the electrified Chevy Silverado, which will reportedly produce up to 1,000 horsepower. GM's new Ultium battery technology will give this truck a range of 400 miles. It will be released as a 2023 model, but not many concrete details about it are available.
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