Doug DeMuro is at the top of his game. The car enthusiast writes content for the hottest auto blogs, has self-published three successful books, runs a car auction website, and his YouTube channel has just topped four million subscribers.
DeMuro’s down to earth style and infectious enthusiasm for cars has proven popular, and his videos on
car ownershipand new car reviews rack up thousands of daily views. In fact, his most popular videos have almost 15 million views each, those are Bieber numbers!
It has been an impressive ascent for DeMuro, who despite his popularity, comes across as just a regular guy in his early thirties. But just how much money can you make from talking about cars all day? Read on to find out.
Who is Doug DeMuro and where did he come from?
It sometimes feels like Doug DeMuro just popped up overnight, in his faded t-shirt and scruffy jeans, with an encyclopedic knowledge of cars and millions of fans ready to lap up his videos.
But in truth, DeMuro’s rise to the top was a hard slog. The man has earned his stripes. He was born and raised in Denver, Colorado, before going on to study economics at Emory University in Atlanta, Georgia.
As described by
HotCars, DeMuro’s first job was working for Porsche, coordinating the allocation of new cars to dealerships across the country. On the side, he wrote articles for lesser known auto websites, demonstrating a knack for knowing what consumers are interested in.
This landed him a full-time freelance gig as a writer for Autotrader, and then for The Truth About Cars website. TTAC had already earned a reputation for going against the grain, refusing to cede any editorial control to advertisers. They gave DeMuro full creative freedom over his writing, and encouraged him to be funny.
DeMuro’s articles proved wildly successful. His fanbase began to grow and he became a feature writer on the popular Jalopnik auto blog site.
After a while, he accepted the chief editor role at Autotrader’s brand new Oversteer blog. At this time, his articles were crossing into the mainstream, often reprinted in national newspapers’ auto sections.
At the end of 2013, DeMuro finally made the leap to YouTube content creation, with a farewell video for his Cadillac CTS-V Wagon. His videos are unpolished, with minimal editing, relying on DeMuro’s natural ability to be funny and informative at the same time. This formula struck a chord with car fans, and over the last seven years, his subscribers have ballooned to over four million people!
Just last year, DeMuro explained that he was worried about having "no marketable" skills outside of making YouTube videos, and felt like he was one algorithm change away from trouble. As a result, he launched Cars and Bids, an auction website catering to modern car enthusiasts.
The site has been a success, securing some truly staggering prices for a range of modern classics. No doubt sale prices have been helped by the
semiconductor chip shortage, but much of the success is also down to DeMuro, who has forged a reputation for reliability with his honest, independent reviews.
DeMuro now lives in San Diego, California, with his wife Joanne, their infant son, and a border collie.
So how rich is Doug DeMuro?
According to HotCars, Doug DeMuro has racked up a personal net worth of around $3 million. This is based on his YouTube views and personal car collection. Over the course of his career, DeMuro has owned over 30 different cars, and he currently has at least five, including a Ford GT supercar worth around $250,000.
DriveAndReview.computs his net worth a little higher than that. They calculate his YouTube channel to be worth $2 million, his houses worth $750,000, his cars worth $430,000, and his share of Cars And Bids (which he co-owns with a few partners) to be at least $50,000.
This all adds up to $3,230,000. He’s getting richer, too. When you consider his income from YouTube views, book sales, and commissions from car sales, DriveAndReview predicts he takes home at least $70,000 per month.
The best thing about Doug DeMuro, and the reason people like him so much, is that this success hasn’t changed him one bit. In fact, he’d probably be doing the exact same thing, even if it only paid minimum wage.
DeMuro has made a fortune doing what he loves in his own inimitable way. Not everyone can make millions from reviewing awesome cars, but it’s an inspirational story for anyone looking to follow their dreams.