An electric Dodge
Challenger may be the last thing you’d think of when you picture an American muscle car, but Dodge is hoping to change that over the course of just two short years. Dodge is looking to stake a claim for its classic Challenger and Charger lineup within the EV market. They’re hoping that younger buyers will be tempted to burn some rubber in an EV, without burning gasoline. But will consumers make the switch? Crafting an authentic muscle car experience
Dodge doesn’t expect everyone to get on board the EV muscle car train, but drivers in their 30s, according to Road and Track
, are most likely to have no issue with tearing up the road in an EV Challenger or Charger. According to Dodge, younger drivers don’t care whether the car is ICE-powered or an EV. As long as it bears the “cool” factor of owning a piece of modern history, there’s no issue. Research from Jerry
shows that Gen Zers and Millennials make up 28% of current EV drivers, while Gen Xers and Baby Boomers make up only 5%. But what worries other demographics is the lack of engine noise—even when leaving ICE vehicles in the dust, electric cars are ghostly quiet. After all, what is a muscle car without its signature throaty rumble?
Making the most out of an EV muscle car
The whisper-quiet purring of an electric car is something that may not last long, though. Dodge is reportedly working on creating a soundbank for its EV Challengers and Chargers, in order to mimic the noise and excitement generated by a traditional V8.
Even though no insight has been released regarding what the vehicles will sound like, it’s an exciting prospect, one that might lead to a unique and impressive aural experience for drivers. Dodge isn’t the first company to consider upgrading a quiet electric car into a rumbling beast, but the idea of artificially creating engine noises poses an interesting and likely challenging task for engineers at Dodge and other manufacturers.
MORE: The Deaths of the Dodge Charger and Challenger Have Just Been Made Official
When will Dodge’s muscle car EVs become available?
Dodge is set on releasing its EV lineup in mid-2024 but will have prototypes available to generate public interest and hype this year, in 2022. With other muscle car EVs already breaking ground at drag strips and setting new quarter-mile benchmarks, the Challenger and Charger EVs certainly have their work cut out for them. However, considering that Road and Track
states that the Challenger outsold the Mustang in 2021, it seems that Dodge’s flagship cars are up to the task. MORE: Dodge Wants to "Tear Up the Streets, Not the Planet" with This New Electric Muscle Car
Find muscle car insurance with help from Jerry
The Challenger and Charger will be primed for action come 2024, and with Jerry
, you can be ready to enjoy the next generation of electric muscle with cheaper car insurance. It’s this simple: download the Jerry app or go to getjerry.com. In less than 45 seconds, Jerry collects all of your information from your existing insurer. Choose from competitive quotes from top insurance companies and Jerry takes care of the rest—securing your new policy and helping you cancel your old one upon request.
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