Are the Ferrari Celebrity Bans Legit?
Ferrari doesn’t let just anybody buy its luxury cars, but can it really ban celebs from purchasing one? Find out if these Ferrari celebrity bans are for real.
Written by Elaine Duvet
Reviewed by Kathleen Flear
When you buy a new sports car, you should be able to do whatever you want with it.
Ferrari
begs to differ.It’s true that the Italian company is much more discerning than most automakers about positive brand awareness. But can Ferrari really ban celebrities from driving or buying its product?
Jerry
, the car ownership super app, looks into Ferrari celebrity bans, and if they are for real for real. Ferrari is not a fan
Rumors have recently circulated about a Ferrari blacklist that includes celebrities like Kim Kardashian and Justin Bieber. According to
The Drive
, “One recent such list shared by Zyri called out names like Floyd Mayweather and 50 Cent as having been blacklisted by the Italian automaker.”The reason? A perceived lack of respect for the prestigious luxury brand. “Artists like Bieber have been known to drive Ferraris with heavy aesthetic modifications that supposedly go against the company's wishes,” The Drive tells us.
Remember when EDM artist Deadmau5’s Nyan Cat-themed “Purrari” got him a cease and desist? Outlandish mods and crazy wraps aren’t the only way to get on the Italian carmaker’s bad side. Poor driving will get you there as well.
However, Ferrari didn’t actually ban anyone from purchasing its sports cars. If they’ve got the cash, any famous person can step into a dealership and pick out the Ferrari of their choice. It would also prove to be quite difficult to blacklist celebrities, as many operate under aliases, assistant names, or could easily buy a Ferrari off the near-used market.
While it can’t necessarily prevent the riff-raff from buying their luxury vehicles, Ferrari can still sue. Its lawsuits include suing Philipp Plein for an Instagram post, Mansory for replicating its design, and the Purosangue Foundation for using the Purosangue name.
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So celebrities can have any Ferrari they want?
Well, not quite. Not just any celeb can get their hands on a set of keys to one of Ferrari’s special-edition vehicles. According to The Drive, “These cars, like the La Ferrari or the Enzo before it, have always been produced in limited numbers with first option always given to select customers.”
To access the finest vehicles coming out of Maranello, there’s been talk of a series of rules drivers must live by. Ferrari looks down upon buyers using the car strictly for investment purposes.
“According to a list compiled by AutoEvolution, one must own several regular Ferraris, and precisely zero Lamborghinis,” The Drive reports. Owners must also agree not to speak negatively about the brand in public.
The limited-production LaFerrari Aperta even has a clause in its sales contract that gives Ferrari the right to buy the car back if the owner decides to sell it within 18 months of its purchase date.
With an unmatched level of craftsmanship, we get why Ferrari wouldn’t be a fan of the Kardashian clan’s white fuzz wraps or Justin Bieber’s neon blue 2011 Ferrari 458 Italia F1 Edition. However, Ferrari does value VIP customers like Ralph Lauren, Kylie Jenner, Gordon Ramsay, and Drake.
MORE: All About Fiorano Circuit, Ferrari's Private Test Track
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