What is the Audi slogan?

I’m in grad school for marketing and we had to choose a company to write a paper on. As an Audi owner, I thought it was only natural to choose Audi for my research paper. I just need to learn more about it. What’s the Audi slogan?

Eric Schad · Answered on Sep 28, 2022
Reviewed by Shannon Martin, Licensed Insurance Agent.
Officially, the Audi slogan is Vorsprung durch Technik, which is German for Lead by Technology. However, the translation gets a bit skewed in English, and when Audi does use this particular slogan—which isn’t all that often —they typically use Being Ahead Through Technology.
In recent times, Audi has split with this slogan in the U.S. and adopted a different slogan—but only for its hybrid and electric vehicles. The current slogan for EVs and hybrids is Future is an Attitiude, which is meant to entice buyers to be proactive rather than reactive to the green revolution.
Since you’ve already bought into the Audi mantra, you’re ready to roll. But as a student, money is probably a bit tight. Luckily, you can still drive your Audi just so long as you can lower your Audi insurance cost. Download the Jerry app today to compare quotes and get the best rate for your car insurance needs.
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