What is Maserati’s slogan?

I’m not gonna lie—my bank account is rather full, fattened by all the success I’ve had in the advertising world. So, I’m in the market for a new car. I love all things Italian. Maybe I’ll base my purchasing decision on which Italian roadster has the best slogan. What is Maserati’s slogan?

Jason Tushinski · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
Maserati’s slogan is Luxury, sports, and style cast in exclusive cars.
The Italian automaker has been churning out luxury roadsters since its founding in 1914 by the Maserati brothers in Bologna, Italy. Its tagline epitomizes Maserati’s mission of creating classic-yet-contemporary sports cars with unique exterior designs, timeless Italian style, custom interiors, and prodigious power.
Of course, along with its slogan is the famed Maserati trident logo, which is based on the trident held by the Fountain of Neptune in Bologna’s Piazza del Nettuno. The trident was taken as the logo because Neptune symbolizes vigor and strength and was thought to be particularly apt for a sports carmaker. The trident is also a symbol that is often associated with Maserati’s ancestral home of Bologna.
Today, Maserati is headquartered out of Modena, Italy and owned by the Italian-American giant Fiat Chrysler Automobiles (FCA), which recently morphed into Stellantis after the 2020 merger of Fiat Chrysler and the PSA Group.
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