on their Bronco had increased by $10,000. If they couldn’t pay, the deal could be rescinded.
Road and Track called these drastic markups "weird and predatory," since the cars were likely customized and initially ordered at MSRP. Many consumers will likely turn to Ford to help sort things out, but the brand may not intervene.
The MSRP can change depending on the type of car, its popularity, or the brand in general. It can even vary from vehicle to vehicle in one dealer’s inventory. A Ford representative said that dealerships have the right to charge what they think the car is worth, even if it’s thousands of dollars above MSRP.
Ford has offered to help unsatisfied buyers find another dealer that would charge what the buyer is willing to pay. But there are some ways to help you get a fairer price from the start.
has a few suggestions. You can put a deposit down when you order to secure a price and sign a price sheet. However, these aren’t legally binding ways to avoid markups. Approaching a dealership that you trust can help you prevent these kinds of issues from happening.
But the best thing to do is look for opportunities to get your price in writing. You’ll want to make sure that this is a confirmed final price, not just a quote. Getting a firm price in writing, especially one signed by both parties, makes it much harder for the dealership to legally increase the MSRP after negotiations.
These markups have been occurring in the auto industry for years. Once a vehicle gains enough popularity, dealers can decide to raise the price, knowing that some consumers will accept the markup to finally get the product.
Road and Track says you shouldn’t pay above sticker price for a car that doesn’t have extremely limited production. You don’t have to accept expensive markups—for your car or your car insurance.
app is a good place to start. A licensed broker, Jerry does all the hard work of finding the cheapest quotes from the top name-brand insurance companies and buying new car insurance.
Jerry will even help you cancel your old policy. And to ensure you always have the lowest rate, Jerry will send you new quotes every time your policy comes up for renewal, so you’re always getting the coverage you want at the best price.
Hannah is a recent college graduate with a degree in English Creative Writing from Seattle Pacific University. Currently located in Washington State, she's interested in applying her craft in news areas across new subjects, using her skills to stretch her comfort zone. Outside of writing articles about cars and insurance, Hannah is drawn to Creative Nonfiction writing, though she loves a good fiction book. In her free time, Hannah enjoys reading, playing basketball, sunny hikes in the PNW, and flexing her creative muscles through art.