Is the Ford Bronco Lux Package Worth It?

If you’re looking for a little luxury with your utility, the Ford Bronco’s Lux package may be just the thing—but it’s not available on all trims.
Written by Sarah Gray
Reviewed by Jessica Barrett
The exclusive Lux package is part of the 2023 Bronco Heritage Limited Edition’s standard equipment, and you can add it to four other down-level Bronco trims. However, it’s only available if you also add the High package. Together, this adds up to a lot of extra bells and whistles, but are they worth the extra $3,200 to $4,700? 
  • A heated steering wheel, Ford’s SYNC®4 infotainment system, and a wireless charging pad are just some of the upgrades in the Lux package.
  • Frequent highway and off-road drivers would find the most value in the Lux package.
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What is the Ford Bronco Lux package?

The Ford Bronco Lux package is kind of like three package options in one and by “kind of” we mean that’s exactly what it is. To get the Lux package, you have to add the High package, and the High package already includes all the extras in the Mid Package.
The Lux package is standard on the uplevel Bronco Heritage Limited Edition, and it can also be added to the
Outer Banks
, Wildtrak, and Raptor trims.
So, what’s in these packages? A little bit of luxury, and a whole lotta tech and convenience. 

What’s included

The Lux package itself includes 8 tech and convenience upgrades: 
  • Adaptive cruise control
  • 10-speaker B&O™ sound system with subwoofer
  • Evasive steering assist
  • Heated steering wheel
  • Dual smart charging USB ports
  • Universal garage door opener
  • SYNC®4 with enhanced voice recognition and built-in navigation
  • Wireless charging pad 
But to get the Lux package, you also have to add the High package, so you’re getting all of these goodies, too:
  • 12” LCD capacitive touchscreen with swipe capability
  • 360-degree camera
  • Additional sound deadening
  • Forward sensing system
  • LED approach lamps and spotlights on side-view mirrors
But wait, there’s more! The High package includes all the extras from the Mid package:
  • 2-door and swing gate intelligent access with lock/unlock
  • Dual-zone automatic temperature control
  • Ambient footwell lighting
  • 110V AC power outlet
  • Auto-dimming rearview mirror
  • Front row heated seats
  • Illuminated sliding visor vanity mirrors
  • Remote start
  • Reverse sensing system
  • Ford Co-Pilot 360™
  • Subscription navigation with a 3-month trial, pinch-to-zoom capability, live traffic, predictive destinations and route guidance, and one-box search

What it does

Put simply, if there’s a tech, convenience, or active assist option available from
, and you want it for your Bronco, the Lux package adds it.

How much is a 2023 Bronco Lux package?

Pricing for the Lux package varies a bit across the trims on which it’s available. Check out the table below to see what it’ll cost you to include it on your new Bronco:
Lux package cost
High package cost
Total cost to add Lux package
Outer Banks
Heritage Limited Edition

2023 Ford Bronco trim pricing

Starting price
Price w/ Lux package
Not available
Big Bend
Not available
Black Diamond
Not available
Outer Banks
Not available
Not available
Heritage Limited Edition (Lux included)
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Is the Lux package worth it?

If you need a bangin’ sound system and you just can’t be bothered to have a garage door opener clipped to your visor then sure, the Lux package is probably for you. Otherwise, a lot of what’s offered in the Lux package is not only unnecessary for the average driver but also a bit redundant. In short? It’s not really worth the extra money
That said, if you do a lot of highway driving, the adaptive cruise control and evasive steering assist included in the Lux package could make it worth your money—just not on the Badlands trim. No one needs to drop eight large on a couple driver assists.
Unfortunately, the High package doesn’t do a whole lot for your money either. Unless you plan to do some heavy off-roading, in which case the 360-degree camera could come in really handy.
The Mid package, though? That’s where the value is, and it’s already included on each of the trims you can add the Lux package to. The big-value item here is Ford’s Co-Pilot 360™ suite of driver aids—a suite that’s only available with the Mid package. If you’re worried about not having integrated navigation after your 30-day trial ends, don’t worry. A subscription to Connected navigation is just $80 a year—much cheaper than adding the High or Lux packages to have it included with your purchase.
You may be wondering, if the Lux package isn’t worth it to add on its own, is it worth it if it’s already included in the purchase price? Let’s find out!

Lux package vs. Heritage Limited Edition

For 2023, Ford adds a retro-styled Bronco that includes, well, everything. It offers a unique white hardtop and a 2.7-liter V6 EcoBoost engine good for 330 horses. As a kind of tongue-in-cheek nod to its roots, Ford is only manufacturing 1,966 each of a two-door and four-door variant. The vintage Bronco’s first model year was 1966, so you see what they did there.
The Heritage Limited Edition already includes all the goodies from the Mid, High, and Lux packages plus more. Buyers will note distinct metal badging and unique graphics as well as leather/vinyl upholstery with plaid inserts. They’ll also note that the boss Sasquatch package is included in the standard equipment, which adds the following to your Bronco:
  • 35-inch LT315/70R17 BSW mud-terrain (M/T) tires
  • 17-inch beadlock-capable wheels with black high-gloss paint and a warm alloy beauty ring
  • High-clearance fender flares
  • High clearance suspension
  • 4.7 final drive ratio with electronic-locking front and rear differentials
In short, the Bronco Heritage Limited Edition is a retro-styled off-road monster.
But is it worth spending $66,895? If you realize that what you’re really paying for here is the collectibility of the vehicle, then yes, it is. But if you’re more interested in the off-road, tech, and convenience specs than the classic looks, it would make more sense to trick out a Wildtrak.

Lux package vs. Wildtrak

If you have room in your budget for a Heritage Limited Edition, then you have more than enough room for the Wildtrak. Starting at $54,375, the Wildtrak already includes the off-road-oriented Sasquatch package, and adding the Lux package brings your MSRP to $57,270. 
If you’re worried you’ll miss out on the Heritage Limited Edition’s more powerful turbo V-6, don’t be. That’s standard with the Wildtrak, too. You can get an off-road beast to rival a Jeep Wrangler Rubicon for almost $10k less than the Heritage Limited Edition—the only thing you'll be missing is the styling features.
Of course, if you’re serious about off-roading, there’s no substitute for the Ford Bronco Raptor. Unfortunately, with a starting price well over $70,000 (not including the Lux package), it may be out of reach for most of us.

The bottom line

When it comes to value, most of us would be better off skipping the Lux package’s tech and convenience bells and whistles. But if you’ve got the room in your budget, adding it to a trail-ready Wildtrak would be a more cost-effective option than splurging for the Heritage Limited Edition—the only Bronco that includes the Lux package in its standard equipment.
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