Clothing Brand ‘Cherry’ Is Raffling off a Cherry Red 1965 Chevy C10 Pickup
Hannah DeWitt
· 4 min read
It's hard to deny the appeal of
Chevrolet
trucks, even the ones that show their age. Plenty of classic cars still offer great performance in the modern age, though they can be expensive and difficult to obtain.However, someone got the classic car of their dreams without even paying for it. According to
Hypebeast
, one lucky driver won their own custom Chevy C10 from clothing company Cherry. If you missed out on the giveaway, we've got a few reasons to follow Cherry for future raffles.
Cherry’s massive giveaway
Cherry's giveaway began on December 3, 2021 and ended at midnight on December 23. To enter, you had to purchase qualifying items from the Cherry LA online store. The eligible crewneck sweater and t-shirt feature a graphic of the red Chevy C10 truck itself, while the sweatpants have Chevy's logo.
You could purchase as many items as you wished for multiple entries. Every entry number was the same as the order number, which would be drawn randomly. The winning order number of the raffle was announced on Cherry LA's Instagram Live on Christmas Eve.
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What is 'Cherry'?
Cherry (or Cherry LA) is a clothing company based in Los Angeles. All of its products are available online, with manufacturing taking place in Southern California. You can also visit the physical Cherry storefront, located in West Hollywood.
The company offers many clothing items like t-shirts, crewneck sweaters, hats, sweatpants, hoodies, baby clothes, hats, and even sherpa jackets. Many items have obvious trucker appeal, such as prints with cowboys and designer flannel shirts. Pricing is above-average, with the cheapest hat retailing for $55.
Cherry’s prize: The 1965 Chevy C10
MORE: The Dodge Midnight Express and Other Rare Pickup Trucks
This may not have been Cherry's first giveaway, but the Chevy C10 was its most unique offering to date. The Chevy C10 was only available from 1960 through 1987 and had three different body styles in its lifetime. The most distinctive feature for first-generation C10s is the set of pod-shaped parking lights on the hood of the truck.
The truck featured in this giveaway was even more special, painted in cherry red and riding on custom wheels. Silver-plated icons of the Cherry logo were placed on the floor mats and the dashboard. The interior itself also got a refresh with custom suede upholstery.
Best of all, the truck also comes equipped with a small-block 350-cubic-inch 5.7-liter V8 engine. When it was first released, this truck was available with only a 327-cubic inch V8 with 220 horsepower. It was discontinued after just one model year, Chevy switching back to a straight-six engine in 1966. While Cherry didn't reveal the specs of the custom truck, it's likely more powerful than the original.
Last year, Cherry raffled off a 1966 Chevy Chevelle Malibu, another unforgettable classic. Like the C10, it also had several stylish customizations, including a red exterior. After two years of giveaways in a row, there's a good chance we'll see another at the end of 2022.
Was car insurance included in the giveaway?
Whenever you win a vehicle, you're usually responsible for getting your own car insurance. It can be hard to find the best coverage for your unique vehicles, especially a custom classic car.
That’s where the
Jerry
app can help. A licensed broker, Jerry does all the hard work of finding cheap quotes from the top name-brand insurance companies and buying new car insurance. Jerry will even help you cancel your old policy.And to ensure you always have the lowest rate, Jerry will send you new quotes every time your policy comes up for renewal, so you’re always getting the coverage you want at the best price.
