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What do you get when race cars, Hot Wheels, and Forever 21 collide? Clothing featuring Hot Wheels racers, of course! Forever 21 has teamed up with Hot Wheels to produce comfy clothing featuring some of the toy company's most iconic race car brands.
Racing fans will be able to see some of their favorites on this new line of graphic tees, crop tops, and more.
This isn't the first Hot Wheels apparel line
In 2018, Puma announced that it had teamed up with Mattel to produce a Hot Wheels version of the RS-X sneaker. The three co-branded sneakers celebrated Hot Wheels' 50th anniversary with colorways that represented some of the toy company's most well-known cars. The collaboration also included a range of graphic tee-shirts, track pants, and a jacket.
According to The Pop Insider, fashion retailer Forever 21 is going all out with their Hot Wheels collection. It will include clothes for everyone—men, women, kids, and babies. From onesies to faux leather bomber jackets, there's something for every Hot Wheels aficionado to wear with pride.
There's even a Hot Wheels belt with a flip buckle. It resembles a colorful seat belt with blue flame graphics that travel along your waistline. The collection is filled with Hot Wheels-inspired details such as Hot Wheels graphics, images of popular toy race cars, and the Hot Wheels logo.
How did Hot Wheels get started?
Mattel founders Elliot and Ruth Handler's grandson loved playing with Matchbox cars—far more than any of the toys his grandparents made.
In order to stand out from the toy cars that dominated the market at the time, Mattel's toy car line had to be different. Instead of realistic but boring "car" colors, Hot Wheels colors were bright and kid-friendly.
Mattel also hired car designers who worked for Chrysler and GM to create cars that were more fun to play with than Matchbox and the others. From their wide, low stance to their plastic wheels, Hot Wheels cars were designed for racing from the start.
Now, some Hot Wheels originals are being scaled up into full-size drivable cars. Apparently, things have come full circle for these tiny toys. Mattel even brought their iconic orange track, including a massive loop-de-loop, to life with a tour that involved professional stunt drivers in Hot Wheels replica cars.
They did all of the same racing, jumping, and stunts that you probably did on your living room floor. In fact, the world record four-wheeled vehicle jump (332 feet) was done by a Team Hot Wheels driver at the 2011 Indianapolis 500.
What other companies have teamed up with Hot Wheels?
Mattel isn't the only brand to team up with other companies or individuals for promotions and collaborations. However, it may have one of the most diverse ranges of partners. Besides shoes and clothing, rapper Travis Scott featured a real-life Hot Wheels car in one of his music videos. Mattel has even teamed up with Warner Bros. for a live-action Hot Wheels movie!
There are definite advantages to watching your favorite race car on the big screen or wearing it on your back. You don't have to worry about gas prices, oil changes, or car insurance.
The Jerry app can help you save money on car insurance, so you can spend that money on clothing featuring your favorite tiny race cars instead. It only takes 45 seconds for Jerry to gather the most affordable rates from 50 name-brand companies. Jerry will even help you cancel your old policy, so you can spend more time with your tiny car collection!