The Lincolns of Netflix's ‘Lincoln Lawyer’ Series

Netflix’s 'Lincoln Lawyer' is based on a movie based on a book. The show’s characters and premise aren’t the only thing being recycled, but we aren’t complaining.
Written by Andrew Koole
Reviewed by Kathleen Flear
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Lincoln
is no stranger to the limelight. Ford’s luxury nameplate can be spotted in everything, from the getaway car in Point Break to the original Batman TV series.
More recently, the brand has capitalized on its affiliation with Matthew McConaughey, who starred in the 2011 film adaptation of Michael Connolly novel The Lincoln Lawyer, casting the actor in its commercials for the past seven years.
Now, Connolly’s novel is the springboard for a new series of the same name on Netflix. And once again, the luxury car maker is front and center.
Jerry
, your car ownership
super app
, took a closer look at the products placed in the TV show.

From the latest to the greatest: the Lincolns in ‘Lincoln Lawyer’

In the Lincoln Lawyer movie, McConaughey’s character, Mickey Haller, drives (or, more accurately, is driven) around in an iconic 1979 Lincoln Continental. Even with an A-list movie star in the mix, the all-black boat of a car steals every scene it’s in.
For the series adaptation, Netflix chose to expand the automotive focus of the story, giving Haller (played this time by Manuel Marcia-Rulfo) not one but three Lincolns to roll through the streets of Los Angelos in. 
Two new models are featured in the show to give the car brand some exposure. Haller’s driver, played by Jazz Raycole, chauffeurs the lawyer in either a 2022 Lincoln Aviator and 2022 Navigator
But the real treat is the car Haller drives himself—a 1963 Lincoln Continental convertible.
 MORE: 5 Most Popular '60s Cars
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What are the Lincolns in ‘Lincoln Lawyer’ worth?

As the “luxury” categorization might suggest, Lincolns are not cheap. And the two new models in Netflix’s new series are no exception. 
The Lincoln Navigator is the brand’s most expensive model in the lineup right now.
Car and Driver
says it starts at over $78,000, and the fully-loaded “Black Label” trim will cost you at least $107,700. 
The more affordable Aviator begins at nearly $53,000, with a top-trim price of nearly $80,000. But a fully loaded model can easily cost more than $90,000.
But let’s get to the good part. Any well-informed classic car enthusiast will tell you that a blue 1963 Lincoln Continental like the one in the show will turn a lot of heads, but
Hagerty
says the average price for one in good condition is only $29,400.

Car insurance for Lincolns

MORE: Recall Alert: 36,000 Lincoln Aviators Have Potential to Catch Fire
Car insurance
for vehicles like the ‘63 Continental is usually pretty cheap, thanks to the discounted rates found through
classic car coverage
For newer Lincolns, the cost of insurance is obviously higher, but for a luxury brand, coverage isn’t that bad. Rates average out to $1,744 a year, though median car insurance is a little higher for the Aviator and Navigator.
Still, you can save on coverage by shopping with Jerry. A licensed broker that offers end-to-end support, the Jerry app gathers affordable quotes, helps you switch plans, and can even help you cancel your old policy. The average Jerry user saves over $800 a year on car insurance.
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