Just because a car is a mass-market product doesn’t mean it has to be boring—at least that seems to be Dodge’s
strategy. This American brand built its reputation making muscle cars
, trucks, and passenger cars that appealed to the consumer’s sense of individuality and adventure, and according to a recent J.D. Power
, it’s paying off. Read on with the car ownership experts at Jerry as we dive into why Dodge scored so highly in J.D. Power’s 2022 APEAL study, and why the brand is so good at making cars that keep customers coming back.
What is the APEAL study?
The Automotive Performance, Execution and Layout (APEAL) study surveys owners and measures their emotional attachment and level of excitement with their new vehicle.
The study is based on responses from 84,165 owners of new 2022 model-year vehicles who were surveyed after 90 days of ownership, and responses were collected between February 2022 to May 2022.
To calculate the overall score, J.D. Power surveys owners on 37 attributes about their new car, and those responses are then aggregated to compute an overall APEAL Index score measured on a 1,000-point scale.
While the study does take into consideration many practical aspects of car ownership, it is largely about measuring the owners’ feelings of satisfaction and excitement about their cars.
Dodge dominated for the third year in a row
Dodge scored first place as the highest-ranked mass-market brand for three years running with a score of 882, while Porsche ranked highest among luxury brands with a score of 888.
David Amodeo, director of global automotive at J.D. Power, attributed the brand’s respective wins to a profound sense of identification and personal connection that drivers feel towards their vehicles.
“While these brands are very different, both Dodge and Porsche owners identify strongly with their vehicles,” said Amodeo.
It makes sense, as many vintage Dodge models
rack up big-ticket resales at classic car auctions or go on to become memorialized in film
and popular culture. MORE: The Dodge Neon Is Too Underrated
How to save money on a new car
If you’ve been shopping around for a new car, don’t overlook a Dodge as a potential option.
No matter what kind of car you decide on, you can get a great deal on car insurance when you sign up with Jerry
. In the time that it takes you to fill out the introductory form, you’ll be connected to instant insurance savings from 55+ major providers and their policies in less than a minute.
Jerry contacts your insurance company to get the details of your current coverage, so you get all the best prices and coverage with none of the legwork.
Nervous about the hassle of changing plans? Jerry will even help you cancel your old policy. Jerry customers save an average of over $800 per year! Best of all it’s totally free to use!
MORE: A Muscle Car Classic: The 1968 Dodge Charger
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