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When I buy a car, how much below MSRP can I expect to get it?

How much can I expect to get off the MSRP when I buy a car? I've heard that only fools pay sticker price (or MSRP). I wouldn't call myself a shrewd negotiator, but I can haggle when I need to.

avatar
Eric Schad · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
“If you’re a decent negotiator, you could realistically expect to get somewhere between 3% and 5% off the MSRP of a new car.
If you’re a great negotiator or you buy a car at the end of a model year (November or December), you might be able to get 10% off MSRP.
However, this may require you to make a bigger
down payment
or pay cash rather than financing the entire value of the car.
Although it’s often overstated, don’t be afraid to walk away if the
dealer
isn’t willing to give you this minor discount. Chances are, another dealer won’t bat an eye at it.”
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