When I buy a car, how much below MSRP can I expect to get it?

How much can I expect to get off the MSRP when I buy a car? I've heard that only fools pay sticker price (or MSRP). I wouldn't call myself a shrewd negotiator, but I can haggle when I need to.

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Eric Schad
Answered on Jul 13, 2021
Eric Schad has been a freelance writer for nearly a decade, as well as an SEO specialist and editor for the past five years. Before getting behind the keyboard, he worked in the finance and music industries (the perfect combo). With a wide array of professional and personal experiences, he’s developed a knack for tone and branding across many different verticals. Away from the computer, Schad is a blues guitar shredder, crazed sports fan, and always down for a spontaneous trip anywhere around the globe.
“If you’re a decent negotiator, you could realistically expect to get somewhere between 3% and 5% off the MSRP of a new car.
If you’re a great negotiator or you buy a car at the end of a model year (November or December), you might be able to get 10% off MSRP.
However, this may require you to make a bigger down payment or pay cash rather than financing the entire value of the car.
Although it’s often overstated, don’t be afraid to walk away if the dealer isn’t willing to give you this minor discount. Chances are, another dealer won’t bat an eye at it.”
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