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What is the Mazda slogan?
I’m doing a marketing project on Mazda focusing on how its positioning has changed since the beginning. Could you tell me what the Mazda slogan was over the years?
Tiffany Leung · Updated on
Reviewed by Shannon Martin, Licensed Insurance Agent.
What a fun project!
The current Mazda slogan is Zoom Zoom with the tagline Driving matters. The phrase “zoom zoom” describes the emotion of motion inherent in Mazda vehicles.
Below is how the slogan changed over the years to reflect the carmaker’s brand philosophy:
- 1970s to early 1980s: The more you look, the more you like
- Mid-1980s: Experience Mazda
- Late 1980s: An intense commitment to your total satisfaction. That’s the Mazda way.
- 1990–1995: It Just Feels Right
- 1996: Passion for the road
- 1997–2000: Get in. Be moved. and Sakes Alive! (truck line)
- 2000: Zoom Zoom
- 2010: Zoom Zoom Forever or Zoom Zoom, Today, Tomorrow, Forever
- 2011: Zoom Zoom, with the tagline At Mazda, we believe if it’s not worth driving, it’s not worth building. We build Mazdas. What do you drive?
- 2015: Zoom Zoom, with the tagline Driving matters
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