Still, more than 2 million sedans were sold in the U.S. last year. Even as the popularity of SUVs grows, passenger cars still hold 25% of the industry, and sedans themselves 18%. In particular areas of the country, people are still choosing sedans over SUVs when buying a
Even though it may seem consumers are choosing SUVs over sedans, more data from IHS Markit reveals why automakers shouldn’t completely ignore the sedan market just yet.
Last year, the national average for sedan loyalty was 41.9% — which doesn’t seem too impressive, especially considering it’s under 50%.
However, average sedan loyalty increases to 45.3% when you look at the top 25 domesticated market areas by volume.
Looking even further, eight designated market areas had sedan loyalty that exceeded the national average. These designated market areas include New York and Los Angeles, the top two designated market areas by volume, and four designated market areas in Florida.
New York, Los Angeles, Miami and Palm Beach actually have sedan loyalty exceeding 50%.
, but sedans still have some advantages in this area. For example, storing your valuables in a closed trunk of a sedan is probably safer than storing them in a SUV’s open cargo space — from both a visibility and a safety standpoint.
Another reason there’s still a market for sedans is their drivability. Some consumers find sedans easier to drive since they aren’t top heavy. Parking and maneuvering through sharp corners also tends to be easier.
Even if fuel prices are lower, some drivers still opt for a sedan because of the fuel economy. Most sedans come with a four-cylinder, which are more fuel-efficient than the V-6 or V-8 often found on SUVs.
In addition, sedans tend to be a more affordable option to purchase, which is another reason people are still buying them.
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Lisa Steuer McArdle is an insurance writer with over 15 years of experience writing and editing content in a variety of industries, including insurance and personal finance. Lisa specializes in taking deep dives into make and model-specific content that helps car owners and buyers make solid money-saving choices. Lisa has written over 350 articles for Jerry on topics including electric vehicles to classic cars. Before joining Jerry, Lisa worked in various aspects of the printing industry as a content writer, developer, and editor and earned her bachelor’s degree in creative writing from Lycoming College.