The boom in the
electric vehicle(EV) market has given rise to new players in the automotive industry. One name that has caught the attention of consumers and major companies alike has been
Rivian. This electric vehicle manufacturer gained attention for its R1T electric pickup trucks and R1S electric SUV.
An electric pickup marks an impressive moment in the technology of EVs, but early buyers were recently given some bad news. According to
Automotive News, the first delivery of the Rivian R1T has been delayed from July to September.
Reasons for Rivian's delay
The Rivian delay was announced by CEO RJ Scaringe in a letter to those who had purchased an R1T. Rivian buyers had been growing impatient, as the original launch date was approaching without updates from the company.
As with many delays in the automotive world right now, the delay of the R1T can be attributed to the
pandemic. This has had rippling effects on Rivian. The pandemic has affected the construction of their factory, and it has resulted in a chip shortage that has affected production.
Scaringe also stated that the delay was done to ensure that all Rivian vehicles delivered were of the highest quality. Since this is their first round of vehicles, Rivian wants to make a good first impression with customers.
The rise of Rivian
Many were expecting
Tesla's Cybertruckto become the first major electric truck on the market. While the science-fiction design of the Cybertruck may gain attention, the Rivian R1T has become the focus of the conversation about electric trucks. The R1T stands out because it looks so similar to gas-powered pickup trucks.
Positive impressions of Rivian have led to the company's growth. Rivian is not publicly traded yet, but it is estimated that their market value is around $70 billion. They currently have more than 7,000 employees.
Because of their growth and potential in the EV market, major companies such as Amazon and Ford have made investments in Rivian. It should come as no surprise that there are hopes within Rivian of a second factory.
Rivian and Amazon
For consumers, Rivian is making two vehicles: the R1T truck and R1S SUV. However, they have also been producing a third vehicle. Whereas the R1T and R1S are meant for consumers, Rivian's third vehicle is for a different audience.
Amazonhas a deal with Rivian to purchase 100,000 electric vehicles. This is part of Amazon's goal to reduce their reliance on gas-powered vehicles. For Rivian, this deal will help increase publicity of their electric vehicles.
With their combination of consumer and commercial vehicles, Rivian is in a prime position to make a major impact in the automotive industry. Their deal with Amazon gives Rivian an important role in electric vehicles, but for now, early buyers are still waiting.
For customers waiting on the early edition of the R1T, the delay in deliveries is a frustrating setback. Perhaps this will just be a small setback in the rise of the electric truck, though.
Electric vehicles are changing the automotive landscape and are likely only going to become more prominent on roads moving forward. There are a lot of factors to consider when making the change from gas to electric. While shopping for a car, gas or electric, you're going to need insurance.
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