In fact, we found the Nissan LEAF is more popular with women than other electric vehicles. When it debuted for the 2011 model year, the Nissan LEAF was one of the first purely electric cars on the market, and since then has remained popular mainly due to its affordability.
Here’s a closer look at the data and the electric vehicle market.
We looked at more than 5,000 EV quotes from a sample of over 1 million insurance quotes from June 2020 to June 2021.
We found that of the three popular EV models (Tesla, Nissan Leaf and Chevrolet Bolt), Tesla is the overwhelming favorite for both women and men.
According to the data, while there is a greater share of men than women for all three EV groups, the Nissan LEAF is 10% more popular with women than with men.
When it comes to the Nissan Leaf, 36% are owned by females. In comparison, 20% of Chevrolet owners are female, and 17% of Tesla owners are female.
Marketing for electric cars
Instead, the electric vehicles’ horsepower and acceleration are often pointed out instead.
Women and electric car market
The Center For Climate Change and Energy Solutions also points out that as more women choose to remain single or marry later, they have more disposable income.
In addition, women are buying compact SUVs, crossovers or sedans, and flashy electric vehicles, despite the fact they often seem targeted to men.
More electric vehicles to come
With this in mind, it might be a good idea for carmakers to realize that women should be a focus of the car industry. The electric car market will only continue to grow as more and more companies pledge to change over to green vehicles and emissions standards increase.
There’s also good news for Nissan Leaf drivers—the affordable car is about to become even more economical.