BMW's Upcoming Electric SUV Is Both Ugly and Effective

Jane Lu
Oct 14, 2021 · 3 min read
When people think of BMW vehicles, it’s safe to assume that "ugly" isn’t the first word that comes to mind. But, of course, this doesn’t refer to BMWs in general.
Critics that have expressed this opinion are targeting the new 2022 BMW iX electric SUV. It may not suit everyone's taste with its unique appearance, but it might still be a good choice for practicality.
A parked tan BMW iX SUV underneath a futuristic-looking building.
The BMW iX is set to redefine the Sports Activity Vehicle concept.

Is the 2022 BMW iX really that ugly?

There’s a well-known phrase that "Beauty is in the eye of the beholder." Not everyone will think that the BMW iX is ugly, but it has an unusual design that you might not typically associate with a luxury vehicle. described the iX as "a cross between a Pontiac Aztek and a '58 Edsel." For the most part, the shape of the SUV is fine. However, it’s the front that catches the attention of critics.
In an era of streamlined designs that slice through the wind, BMW has chosen to take aerodynamics out of the equation with the iX's imposing vertical grille. The grille is only there for decoration since there’s no airflow required to cool the electric motors.

A look inside the BMW iX described the interior of the BMW iX as super-chic, spacious, functional, and surprisingly comfortable. The seats are covered in quilted olive leaf-tanned leather that offers a plush feel and plenty of support. Rear seat passengers enjoy ample legroom, a flat floor all the way across, and USB-C power outlets on the back of the front seats.
The cantilevered floating dashboard and instrument panel add a futuristic touch. The iX has an odd-shaped steering wheel that might take a moment to adjust to, but the design allows for a better view of the instrument panel behind it. At the center of the dash is BMW's iDrive 8 multimedia system, offering quick response to inputs, a bright display, and clear icons.

How effective is the BMW iX SUV?

The BMW iX is a midsize electric vehicle capable of seating five adults with enough cargo space for groceries or a weekend getaway. BMW estimates that the iX can accelerate from 0 to 60 mph in under five seconds and offers around 500 horsepower.
The overall range is estimated at 300 miles on a full charge of the 113 kWh battery. A ten-minute "DC Fast Charge" offers more than 75 miles of additional driving range.
Equipped with dual electric motors and all-wheel drive, BMW refers to the iX as a "Sports Activity Vehicle." Deliveries are expected to begin in Spring 2022, and the base model starts at $83,200.
If you don’t mind the look of the BMW iX, the comfort and functionality of the vehicle might make it a solid pick. For the price, many buyers may expect a vehicle with better styling.
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