Will the Genesis GV60 Be an Electric Luxury SUV Contender?
Hyundai’s luxury brand Genesis is set to release their first luxury electric vehicle later this year. What will set it apart?
Written by Clare Behe
Reviewed by Kathleen Flear
At the end of 2021, Hyundai
established itself
as a go-to option for electric SUVs with the production of the Kia V6 and Ioniq 5. Later this year, their debut luxury crossover, the GV60, will be available for order as a 2023 model. The question is: will it be worth it? Is it redundant of the V6 and Ioniq? Will it measure up to other
electric luxury vehicles
on the market such as the Tesla Y? Time to do a deep dive into what the experts are predicting—and what Genesis is promising—for the GV60. What’s special about the Genesis GV60?The GV60 is Genesis’ first dedicated EV to be produced on the
E-GMP platform
developed for the Kia and Hyundai EVs. The bones may be similar, but the flesh and finish of the GV60 are expected to be comparable to high-end electric options such as the Tesla Y. The GV60 is a crossover SUV coupé hatchback with plant-based leather seats and color-contrasting stitching, every inch of which is a reminder that this is a
luxury vehicle
. Even the Genesis signature v-shaped grill is politely put aside for a “clamshell bonnet,” italicizing the step up from gas-fueled models.The Genesis GV60’s interior
The interior is a
posh execution
of Genesis' “beauty of white space” approach. This aesthetic is evident in a clean dash setup with a bold interface boasting a ccIC (connected car Integrated Cockpit) and next-generation Infotainment System.The console located between the driver and passenger seat is designed to appear as if it’s floating.
It’s this ethereal console that holds a crystal sphere, a feature even the Jetsons wouldn’t have thought possible. This sphere manages to marry the most extra and necessary; it controls the gear shift through SBW (Shift By Wire)—an electronic automatic transmission—when the car is running.
Once the car has been turned off, however, it glides over to reveal something of a gossamer light show; delicate mood lighting which Genesis intends to foster, and “emotional connection” between car and driver.
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What luxury means to Genesis GV60
The crystal sphere and its function as something more than just a gear shift is indicative of the overall goal Genesis has for the GV60 and its
innovative technology
: comfort.Advanced technology such as driver assistance for safety, and a fingerprint authentication system to unlock the retractable door handles, sooth the driver, knowing that common anxieties of car ownership such as losing a key or vehicular robbery are no longer threats around the corner.
The GV60 reinforces that sense of calm whilst driving it. Muted external sound and road previewing, in which the car scans upcoming terrain to adjust the suspension for a smoother ride, provide a sense of almost coziness.
The variety of features alone makes a strong argument for the GV60 to
stand up
to other luxury electric vehicles, especially given the comparable charging time and mileage capabilities, but it’s the price that gives it a leg up.The standard FWD model starts at $51,000. Costs do climb once the buyer opts for AWD or the performance model, but still beats the comparable Tesla Y and Volvo C40 Recharge by at least $8,000.
The anticipation for the car is not in short supply, but with test reviews still a ways out, it’s encouraging to see the
reception
that the 2022 gas-fueled Genesis G70 SUV has received. With an 8.3 star rating on Edmund’s from consumers, and 9 out of 10 from Car and Driver, it looks like Genesis will deliver, assuming they continue to build on that trajectory.Insuring your GV60
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