Hyundai Dominates Every Other Automaker When It Comes to New Tech

Andrew Koole
· 3 min read
is not the most popular car company in the U.S. Its three brands (Genesis, Kia, and Hyundai) make up roughly 8% of the country’s auto market, setting the conglomerate behind five other automakers.
But it does lead in one area—tech features. J.D. Power’s recent U.S. Tech Experience Index Study found that the Korean car company’s tech systems are among the most popular in the business.
Not every automaker succeeds at offering these features at the same level.
continues to struggle to get approval from consumer advocates for their semi-autonomous “Full Self Driving” mode. Other manufacturers have also wrestled with design flaws and tech glitches.
Hyundai’s tech really impressed J.D. Power.

How Hyundai fared in J.D. Power’s study

Every new car comes with tech features that the average driver hadn’t even heard of 10 years ago. From Apple Car Play to adaptive cruise control, cars are more digital, more automated, and more connected to our devices than ever before.
Hyundai’s vehicles are no different. What sets the company apart isn’t what it offers, but how well those offerings perform.
Kelley Blue Book
says the company’s brands topped both the luxury and non-luxury categories in J.D. Power’s recent U.S. Tech Experience Index Study. 
For its study,
J.D. Power
surveyed over 110,000 recent car buyers about their experiences with their new car’s tech features and scored each brand based on the survey results. Genesis received the highest score. Hyundai and Kia were the two highest-scoring non-luxury brands. 
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Consumers like Hyundai and Kia’s features more than most luxury brands

Most people assume that the tech features offered in luxury vehicles are better than those found in more affordable models. At first glance, J.D. Power’s study confirms that premise, but a closer look might reveal a more complicated narrative.
It’s true that the top five performing brands in the survey fall under the luxury segment. Genesis was followed by Cadillac, Volvo, BMW, and Mercedes-Benz. But Hyundai came in sixth, followed by sister-brand Kia and three other modest automakers—Nissan, Subaru, and GMC. 
On top of that, many luxury brands found themselves in the bottom half of the customer-satisfaction survey. Among the 10 worst-performing brands were Jaguar, Acura, Chrysler, Alfa Romeo, and Porsche. 

Owning a Hyundai

MORE: The Cheapest SUV Money Can Buy Is Made by Hyundai
Hyundai’s cars might not have the most advanced technology on the market, but the features they have are the ones people want to use, and they work. Best of all, they don’t cost an arm and a leg to buy or insure. In fact, their safety features can help lower
car insurance
If you plan to buy a Hyundai and you want to save money on car insurance, shop with
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