You can use TikTok for many things, including learning entertaining dance moves and expressing displeasure for celebrity spokespersons. But for one man, the social media site was the perfect platform to promote his car detailing business.
Of course, maintaining your vehicle is an essential part of owning a vehicle
, but how did a video go viral enough to give a massive boost to one detailing business? And, while you shouldn't necessarily believe everything you see and hear on social media, there is one insurance app
that you can believe in. Keep reading to learn how this app can save you money by helping you find affordable rates. A simple passion led to the creation of a business
Daviant "Dae" Palmer developed a love for cars at the age of three, and his wife encouraged him to leave his cable installation job in April 2020 to take up car detailing. Palmer spent many days cleaning his friends' cars in the driveway of his Detroit home simply because he enjoyed doing it. And it didn't take long before he and his mother, Typhany Jones, took steps to turn his passion project into a viable business.
Dae's Detail provides multiple services, including interior and exterior cleaning, with a UV protectant inside and wax outside. Palmer serves as the business owner, with his mother working as his marketing manager and his uncle Stevon Ferrell as a partner.
Dae's Detail took advantage of social media to grow at a rapid pace
As reported by USA Today
, Palmer's mother documented his work from the beginning in videos that she would post on TikTok. One day, as a statement on just how much skill her son had at car detailing, Jones edited a video to make it appear as though Palmer turned an award-winning Cadillac into a Porsche. She posted the edited video to the TikTok account, and by the following day, it had gotten over three million views. The popularity of the content came as a massive surprise to Palmer, who was on his honeymoon when his mother posted the video. He received multiple calls and messages inquiring about his services, which is when his business picked up. Not only that, but the TikTok account gained over 238,000 followers after posting several videos with tips on how to keep your car clean.
MORE: TikTok Made a Big Change to How It Tags Autopilot Videos
Why should you have your car detailed?
It generally feels good to have clean surroundings, and your car is no different. And though your car will probably never look exactly the same as when it came off the showroom floor, having it washed and detailed consistently goes a long way in preserving its appearance.
Beyond the cosmetic reasons, keeping your car clean and detailed will also protect its resale value. If you ever decide to sell your vehicle, you wouldn't expect someone to purchase it while it's dirty or worn down. Properly caring for your car will tell the potential buyer that it's worth the asking price, and it will allow your vehicle to last for much longer.
Finally, it's hard for mechanics to locate any issues related to leaks if your car's parts are covered in oil and dirt. Furthermore, various bolts and fasteners can become stuck when coated in grime, making it more difficult to replace parts. With a shortage of mechanics, you want to do what you can to make things less stressful for the ones who have stuck around.
MORE: Don't Listen to These 5 Old Car Maintenance Myths
Affordable car insurance may not go viral, but that doesn't make it any less vital
Just as Daviant Palmer and his mother took advantage of viral TikTok fame to grow their business, you should take advantage of the tools available to find reasonably priced car insurance. Jerry
is the best tool for that job. The Jerry app collects and compares quotes from top insurance companies to save you money that you could use to have your car detailed to perfection. And to ensure you always have the lowest rate, Jerry will send you new quotes every time your policy comes up for renewal, so you’re always getting the coverage you want at the best price.
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