New Details About the Hyundai Santa Cruz Could Make It Hard To Match the Ford Maverick

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Details about the 2022 Hyundai Santa Cruz’s official price have been released, its base price is quite a bit more expensive than the Ford Maverick, its main competitor.
Does the steeper cost of the Santa Cruz make it the worse pickup truck to pick up? It depends what exactly you’re looking for.
A 2022 Hyundai Santa Cruz on display
The new 2022 Hyundai Santa Cruz is a true compact pickup truck.

The Hyundai Santa Cruz starting price

CNET reported that Hyundai’s new compact pickup truck will be priced starting from $25,175, which includes a destination fee of $1,185.
The Santa Cruz comes in four trims: SE, SEL, SEL Premium, and Limited.
The base cost of $25,175 will get you a front-wheel drive Santa Cruz SE, powered by a 2.5-liter l4 engine, which has fantastic fuel economy.
Standard equipment for a Santa Cruz includes:
  • 18-inch wheels
  • LED tail lights
  • A driver attention monitor
  • Lane-keeping and lane-following assist
  • An 8-inch touchscreen infotainment system, ft. wireless Apple CarPlay and wired Android Auto

Can it compete with the Ford Maverick?

Both vehicles are in the class of compact pickup trucks. This means they’re competing for the same type of customers.
The 2022 Ford Maverick was recently named the 2021 Chicago Auto Show ‘Best in Show’ winner by Cars.com. It is a compact pickup truck, just like the Santa Cruz, and has a fuel economy comparable to a small SUV or compact sedan.
Quite a bit cheaper than the Santa Cruz, the Maverick has a starting price of $21,490 (including destination).
The Maverick will be available this fall in XL, XLT, and Lariat trims. It will come with a front-wheel drive (FWD) with an optional all-wheel drive (AWD).

In-depth comparison of Ford Maverick and Hyundai Santa Cruz

The Maverick and the Santa Cruz are great for outdoor activities and can carry a good amount of weight in their storage systems.
It’s up to you to decide if the extra cost of the Santa Cruz is worth it.
Hyundai Santa CruzFord Maverick
Base $ with Destination$25,175 (the SE)$21,490 (the XL)
Base towing capacity3,500 lbs2,000 lbs
Upgraded towing capacity5,000 lbs4,000 lbs
Base engine2.5-liter I4 engine2.5-liter hybrid
Top-shelf trim price$40,905 (the Limited)$36,985 (the Lariat)
Optional AWD upgrade+$1,500+$3,305
AppealPlenty of optional tech & assist upgradesComfortable seating areas & cheaper starting cost
With a combined cost of $40,905, a fully loaded Santa Cruz Limited comes with 20-inch wheels, powerful LED headlights, a 10.3-inch infotainment display, a 10-inch digital gauge cluster, blind-spot monitoring, adaptive cruise control. It also has Hyundai’s Highway Driving Assist, which combines ACC and lane-centering tech.
That is not to say the Maverick doesn’t have good upgrades, including cruise control, a power lock for the tailgate and power exterior mirrors, and safety features include standard automated emergency braking and lane-keeping assist.
It looks like the Santa Cruz is potentially the better option here, depending on how much you value the perks it can offer.
Notably, if you want more than the basics, such as AWD instead of FWD, it seems like the Santa Cruz might be the way to go since the cost of upgrades escalates the Maverick in price quite quickly.

Save money with cheaper insurance for your truck

Whether you want to get the Hyundai Santa Cruz or the Ford Maverick, or any other vehicle, Jerry can help make sure you’re not overpaying for car insurance.
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