Jerry has analyzed over one million recent car insurance quotes to discover which car brand is the
most popular in each state.
Our research shows that
Fordand Chevy—the two best selling American auto brands of all time—continue to dominate much of the U.S.
Ford and Chevy are the most popular American car brands
Internal data shows that these states have the highest per capita ownership of American cars:
- Michigan: 69.95%
- Montana: 63.19%
- Nebraska: 61.76%
- Kentucky: 58.06%
- New Mexico: 56.69%
- Wyoming: 56.03%
- Iowa: 55.79%
- North Dakota: 55.61%
- Arkansas: 54.84%
- Missouri 54.61%
This is no doubt influenced in part by the motor industry (you’ll see Michigan at the top of the list), but also a “Buy American” attitude which continues to prevail across large swathes of the Midwest and Southwest.
In these states, bragging rights for the most popular brand are divided evenly between Ford and Chevy.
Drivers in Michigan, Montana, New Mexico, North Dakota, and Arkansas prefer Ford, while those in Nebraska, Kentucky, Wyoming, Iowa, and Missouri prefer Chevrolet.
Why do Ford and Chevy continue to dominate?
Henry Ford is the most famous person in
American car history, and his company’s history is intertwined with that of our nation.
Not only was Ford Motor Company responsible for the world’s first mass produced car, but it was also the first to use an assembly line, and the first to support a “fair” daily wage for workers.
Ford’s success was America’s success, paving the way (almost literally) for our large network of highways, and enabling millions of Americans to experience interstate mobility for the first time.
Sentiment is not the only reason for Ford’s dominance though. The company has managed to reinvent itself numerous times, while still maintaining a reputation for tradition and an old-fashioned “Built Tough” ethic.
Demonstrating this point, the F-150 pickup has been the best selling vehicle in America for well over 30 years, and the F-150 Lightning—the company’s first all-electric truck—is enjoying unprecedented early demand ahead of its 2022 release.
Similarly, Chevy is renowned for its continuous quality and innovation, in addition to sleek, uniquely American design.
“Baseball, hot dogs, apple pie, and Chevrolet: They go together in the good ol' USA” was a catchy ad jingle in 1974, and it exemplifies how Chevy, like Ford, has outgrown the world of cars to become part of our nation’s cultural landscape.
People like what they know. Both of these iconic American brands have been around for well over 100 years, and this familiarity sets them apart from the competition.