Is the Audi Driver Assistance Package Worth It?
More of Audi’s vehicles than ever before now come with the Driver Assistance package—but what extra features does it really add?
Written by Natalie Todoroff
Reviewed by Jessica Barrett
For 2023, there are more Audis than ever before that come with the Driver Assistance package. If you opted for one of the base trim models, it’s worth considering adding the Driver Assistance package to your new car.
Driving an Audi is, undoubtedly, a luxurious experience. The German luxury automaker’s line of vehicles is akin to designer suits: sharp, smart, and tailored to a t. But the 2023 Audis aren’t just all looks: they have a whole host of different high-tech safety features to help (quite literally) keep your car on track—many of which are available with the Audi Driver Assistance add-on package.
So, if you’re in the market for a new set of wheels and want to max out on your car’s safety features, here’s everything you need to know about the Audi Driver Assistance package before you head to the dealership.
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4.7/5 rating on the App Store | Trusted by 5+ million customers and 7 million cars4.7/5 app rating | Trusted by 5M+ driversWhat is the Audi Driver Assistance package?
The Audi Driver Assistance package is a suite of different detection systems, sensors, and cameras that work together to help prevent you from getting into an accident or damaging your car.
Although it’s no substitute for
safe driving habits
, having something like Audi’s Driver Assistance package working in your favor can work wonders in boosting your confidence behind the wheel—no matter how tight the parking spot you’re trying to squeeze into is or how dark the road ahead is. But, what exactly does this package include? Let’s take a better look at what you’ll get with the Audi Driver Assistance package.
What’s included
First in the lineup is adaptive cruise assist. Ideal for regular highway drivers, this feature utilizes radar, cameras, laser scanners, and ultrasonic sensors to take the environment around you to help you maintain your speed and a safe following distance.
Next up is active lane assist. This feature automatically detects lane markings, roadside structures, and other vehicles to help keep your Audi in between the lines if it senses your car is veering off the road. So, if you’re fiddling too long with your infotainment system to queue up your favorite playlist and begin drifting over into the other lane, active lane assist’s steering guidance will help get you back on track.
Adaptive cruise control with Traffic jam assist is ideal for drivers who spend a lot of time behind the wheel in bumper-to-bumper traffic. With a front-facing camera, radar, and ultrasonic sensors, your Audi can lend a heavy hand in helping you navigate your way through bottlenecked traffic.
Night vision assistant is like having a second pair of eyes—ones that can see in the dark. For this feature, Audi implements a long-range infrared camera that reacts to thermal energy given off by people, animals, etc. These thermal imprints are then converted into black-and-white images that appear on your Audi’s instrument cluster or in the virtual cockpit.
It’s safe to say that parallel parking is nobody’s idea of a good time, and Audi’s team of engineers created their parking system plus system to help make the process just a little bit easier. When you’re close to bumping into something you shouldn’t be, your Audi will beep and display a visual warning on its MMI® display.
And lastly, there’s Audi side assist. This feature uses two rear-mounted radar sensors that scan for approaching vehicles to let you know when there’s something in your blind spot by illuminating a warning light on your exterior rearview mirror.
What it does
While Driver Assistance won’t turn your Audi into the Batmobile, it can certainly help level up your driving game and give you peace of mind behind the wheel. As of 2023, no vehicle can fully drive itself. But, with Audi’s Driver Assistance package, you can certainly get one step closer to it.
MORE: Does Audi have a self-driving car?
How much is a 2023 Audi Driver Assistance package?
For 2023, there are more Audis than ever before that come with the Driver Assistance package already included—particularly with the higher trim levels. With the 2023 lineup, you can expect any vehicle with a trim level of Prestige or higher to already include the Driver Assistance package.
But, if you opt for one of the lower-trim Audi models, here’s what you can expect the package to cost:
Model | MSRP | Driver Assistance add-on |
|---|---|---|
$36,800 | $1,400 | |
Q4 e-tron | $49,800 | $1,800 |
$44,200 | $1,100 | |
$59,200 | $2,000 | |
$72,800 | $1,950 | |
$35,400 | $1,900 | |
$40,300 | $2,500 | |
$44,600 | $1,800 | |
$59,900 | $2,300 | |
$70,200 | $2,300 |
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Is the Driver Assistance package worth it?
Arguably, safety features and added peace of mind are priceless. But, for the 2023 Audis, the Driver Assistance package is a worthwhile add-on. Considering the suite of features you get, you get quite a bit of bang for your buck. Plus, adding the Driver Assistance package is cheaper than leveling up the Prestige trim levels. Check out the table below to see a comparison between the base trim 2023 Audis and their higher-trim counterparts:
Model | Base MSRP | Higher-trim MSRP |
|---|---|---|
Q3 | $36,800 | $42,500 (Premium Plus) |
Q4 e-tron | $49,800 | $62,900 (Prestige) |
Q5 | $44,200 | $54,900 (Prestige) |
Q7 | $59,200 | $74,400 (Prestige) |
Q8 | $72,800 | $83,100 (Prestige) |
A3 | $35,400 | $38,800 (Premium Plus) |
A4 | $40,300 | $50,600 (Prestige) |
A5 | $44,600 | $55,000 (Prestige) |
A6 | $59,900 | $70,500 (Prestige) |
A7 | $70,200 | $79,350 (Prestige) |
The bottom line
Adding the Driver Assistance package to a base-trim Audi is a cost-effective way to add more safety features to your car, and allow your car to do some of the thinking for you in tough driving situations.
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