What Is the Best Time to Travel to Salem?

Salem reaches its peak season in October, but visitors can explore the historic town at lower costs and with smaller crowds throughout the rest of the year.
Written by Kara Vanderbeek
Reviewed by Kathleen Flear
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If you’re planning a getaway to Salem,
Massachusetts
, the best time to visit will depend on your budget, crowd tolerance, and activity preferences. Peak tourism season hits Salem in October, with parades, haunted houses, and séances drawing in crowds from all over. However, visitors can explore this historic New England town in the off-season at cheaper rates and with fewer crowds. 
With historic sights and bewitching attractions, the spookiest city in the USA is one to cross off the bucket list. While many visitors are drawn to
Salem
for its association with the 1692 Salem Witch Trials, the city also offers beautiful architecture, charming bed and breakfasts, and festivals year-round. 
There is much to explore in this seaside town, and with help from
Jerry
, the
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, you can find the best time to visit. We’ve researched costs, weather, and attractions of high and low seasons so you can get booking your next getaway in no time. 
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The best times of year to travel to Salem

Finding the best time to explore Salem depends on a few key factors. If you’re hoping to experience The Witch City around Halloween, you’ll need to go during the most popular season: fall. However, if you’d prefer to peacefully roam about the town, admire the architecture, and avoid the large crowds, aim to visit in the summer or winter

Peak season: October 

The good: Spooky attractions
The bad: Crowded, higher rates
The weather: Mid 50s
Salem at Halloween can’t be beaten, so it comes as no surprise that October is the most popular month to visit. In addition to the town’s regular splendor of spooky attractions, Salem hosts a variety of
Haunted Happenings
throughout the month to put you in the spirit. 
With so many haunting events and experiences to enjoy, it’s safe to say that no one does Halloween like Salem. High season attractions include
After Dark Walking Tours
led by local historians and tours through the dungeons of
Frankenstein's Castle
. Visitors can even contact loved ones at a psychic-led
séance
Pro Tip: Over 250,000 visitors head to Salem each year to celebrate the spooky season, so it's important to book hotels, flights, and events well in advance.

Off-season: November to March

The good: Lowest rates, fewer crowds
The bad: Miss out on Haunted Happenings
The weather: Mid 20s to high 30s 
If you’re willing to forgo the spooky season in Salem, you’ll land the best deals and skip the chaos and crowds. You won’t miss out on the history, either, as events and attractions run all year. 
February sees the
So Sweet Festival
, which displays over 20 ice sculptures around the city, while the
Salem Film Fest
in March shows thought-provoking films for a week. The off-season can be an ideal time to explore the town if you want to check out the sights, such as the
McIntire Historic District
or
House of the 7 Gables
, without the heavy crowds. Don’t forget to visit the
Salem Witch Trial Museum
to see how The Witch City gained its notoriety!
While Salem is best known for its signature autumn aesthetic, winter in this coastal town can be just as magical. With
Salem Holiday Happenings
, visitors can tour historic homes decorated in lights, visit Santa at the
Hawthorne Hotel
, and shop for presents at the
Salem Winter Market
.

Shoulder season: April to August

The good: Lower rates than fall
The bad: Fewer attractions and events than in fall and winter
The weather: Mid 60s to low 90s 
Summer makes up Salem’s so-called “shoulder season”—i.e., between the high and low seasons. If you visit during these months, you’ll be missing the holiday attractions but still getting a taste of the city’s history (with the bonus of warm weather!). 
April to August marks a wonderful time to walk the
Salem Heritage Trail
and explore the town’s historic destinations. Visitors eager to soak up the summer heat or take out their kayak can head to
Dead Horse Beach
at the Salem Willows. 
June sees Salem’s Artists’ Row come alive with the
Salem Arts Festival
, where artists, musicians, and craftspeople alike come to perform and display their pieces. From May to October, visitors can head out on the water with
Mahi Cruises
to see the Salem skyline, sip on a sunset cocktail, or enjoy live music. 

The cheapest time to travel to Salem

On average, the cheapest time to travel to Salem is from January to March, after the holiday festivities have passed and summer hasn’t yet arrived. 
MORE: How to check for Massachusetts road closures

Find the best month for your visit to Salem

There is no right or wrong time to visit The Witch City. However, the type of activities you’d like to experience on your getaway will be a major factor in deciding when you should visit. 
Check out the table below to find the best time of year for your Salem adventure.
Activity
Best month to visit
Why?
Halloween Happenings
October
If you’re eager to see the town in all of its Halloween glory, you’ll need to book your trip for October.
Holiday Happenings
December and January
If you want to experience the magic of Salem around the holidays, book your trip around December or January.
Boat tours
May through August
Mahi Cruises
offers a variety of sunset and harbor cruises, including haunted boat tours from Downtown Salem’s Pickering Wharf.
Festivals
Anytime
Salem offers unique festivals throughout the year, including summer art festivals and winter ice sculpture festivals.
Historic tours
November to March
Stick to the off-season for historic tours: you’ll avoid crowding to enjoy the city’s beauty in peace.
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Pro Tip You’ll find historic sights, beautiful architecture, and tourist attractions year-round in Salem, so time your trip based on whether you’d like to experience the Haunted Happenings or save money and enjoy the city without crowds. 

How to find savings on car and rental insurance

If you plan on
renting a car
at the airport, it’s important to make sure you’ve got a solid car insurance policy before you set out.
Jerry
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Jerry users save an average of $800+ a year on car insurance. With savings like that, you might be able to afford that high season vacation of your dreams! 
MORE: 7 ways to save money on car rentals
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FAQs

There is no bad time to visit the spookiest city in the USA. However, with peak crowds hitting the town in October, you’ll see a spike in rates for flights and lodging at this time. 
If you want to minimize your costs and avoid large crowds, you may want to visit Salem in the off-season when hotels, museums, and historic sights are less busy.
There are plenty of year-round attractions in Salem, but the most popular tourist attractions include the
Salem Witch Trial Museum
, the
Peabody Essex Museum
,
The House of the Seven Gables
, and Chestnut Street.
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