, the EV startup backed by Amazon, applied for an initial public offering (IPO) last week, hoping to be valued at about $50 billion.
Many trading experts thought the expectation was too high, even after Rivian lowered it from its initial aim of $70 billion announced in August.
As it turns out, both estimates were too cautious. By the end of its first day on the market, the electric truck maker was valued at $86 billion, a 29% jump. That puts it on par with
currently worth $1 trillion and the EV market expected to expand rapidly in the next few years, Rivian might be positioned to be the next big thing in the auto industry.
How did Rivian get here?
Though you probably only heard of Rivian this year, if at all, the
company has actually been around for more than a decade.
Founded in 2009 by mechanical engineer R.J. Scaringe, it initially focused on autonomous EVs but transitioned to pickup trucks and SUVs when it noticed a gap in the market.
In 2017, it revealed the concepts for its first two products—the RIT pickup and the RIS SUV. Pre-orders opened in November 2020, but production stalled due to 2021’s supply chain issues.
says the company acquired investors like Amazon, which partnered with Rivian to develop an electric delivery van and now owns about a fifth of the company.
MORE: Here Are the Official Ranges for the Rivian R1T Pickup and R1S SUV
Like most automakers, Rivian had a rough 2021. Labor and material shortages brought on by the pandemic threw a bucket of wrenches into the company’s production line. Yet despite the low number of R1Ts on the road, the EV manufacturer’s future looks bright.
The first indicator of Rivian’s potential success is the state of its main competitor, Tesla. Even during the year’s supply chain problems, the EV leader’s value skyrocketed, thanks to the growing prospect of a complete transition off fossil-fuel powertrains.
Rivian’s focus on less saturated EV segments, its partnership with Amazon, and the fact that it managed to deliver the first electric pickup truck to consumers gave traders enough confidence in the company’s position to invest.
But its success ultimately hinges on its ability to take advantage of its new influx of cash and ramp up production to compete with the electric pickups Tesla, Ford, and GM plan to release within the next year.
What much will a Rivian cost to own?
MORE: Rivian's R1T Pickup Comes With a Portable Kitchen
There are many benefits to buying an EV, but the initial cost of ownership is not one of them. The R1T starts at just over $74,000, making it one of the most expensive pickups on the market. Its truck status and electric powertrain don’t do any favors for
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