How Much Money Did Peyton Manning Make for His Nationwide Commercials?

Andrew Koole
· 3 min read
Peyton Manning knows how to light up a TV screen. It’s why some of the most well-known brands in the country, from Nike to Oreo, have tapped him to be their spokesperson over the years. But his most lucrative endorsement partnership might be with
, the insurance company.
Between massive NFL contracts and lucrative endorsements, Peyton Manning has earned some serious cash | Twenty20

Peyton Manning’s partnership with Nationwide

Since 2014’s original "Jingle" ad, the former Denver Broncos quarterback has starred in many of Nationwide’s most memorable commercials.
From his classic, "chicken parm, you taste so good" line to his post-career hobby-turned-obsession in the latest "Peytonville" ads, Manning has enhanced the insurance provider’s public image with his everyman-charm.
The partnership between Nationwide and Manning is clearly a mutually beneficial one. While the details of their business relationship remain private,
estimates that the newly elected NFL Hall of Famer has earned $15 million in exchange for boosting the
company’s brand.
MORE: Why Do So Many Insurance Companies Sponsor Stadiums?
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Peyton Manning’s off-field wins

Manning’s endorsement deals go far beyond selling insurance. In total, the retired quarterback is speculated to make an average of $15 million every year as a spokesperson for Buick, DirecTV, Gatorade, Nike, Papa John’s, as well as Nationwide.
Combined with his earnings as a pro-football player and other sources of income, Manning’s endorsement deals bring his net worth to an estimated $250 million.

Nationwide’s success in the auto insurance industry

It makes sense that Nationwide would team up with such a well-known sports hero. The insurance provider knows a thing or two about success.
According to Forbes, Nationwide owns 2.68% of America’s auto insurance market, making it the 10th largest auto insurer in the country.
says the company made a profit of $830 million in 2019 alone.
MORE: Nationwide Nearly Aced an Important Part of Consumer Reports Car Insurance Review

Should you choose Nationwide to cover you?

Nationwide has grown into the insurance giant it is today by providing some of the best customer service in the industry.
Consumer Reports
recently gave the company a rating of 4 out of 5 for their claims handling process.
Nationwide’s premium costs are higher than the national average overall, but you can still save by choosing them, depending on your situation.
Balancing the pros and cons of every insurance provider can get complicated. That’s why it’s a good idea to shop with
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