1969 Oldsmobile Toronado: Value and History

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The Oldsmobile Toronado is the perfect example of a “survival car,” having maintained its niche in the classic car markets for over five decades. And while it may not have the bells and whistles that it did in the late ‘60s, it still stands out among its peers. 
In its glory days, the automobile helped place General Motors (GM) among the top automotive brands, thanks to the many “firsts” that the automobile featured. 
For classic car enthusiasts wishing to acquire an Oldsmobile Toronado, it’d be best to first understand the real value of the vehicle, based on factors such as car insurance and mileage. Here are the aspects of the Oldsmobile Toronado that matter most when you're out shopping for one.
Blue car with Oldsmobile nameplate on the hood
The 1969 Toronado is a favorite classic of many car enthusiasts.

What's the market value of the Oldsmobile Toronado?

There's no standard definition of a classic or antique car because of the unique nature of each car. On a general note, the 1969 Oldsmobile Toronado is classified as a classic whip because of its age. 
Likewise, the market value for the old-school Toronado also varies from one car to another, based on several factors, such as the insurance coverage, the vehicle's condition, rarity, customization quality, and market demand, among others.
Hagerty reveals that a '69 Oldsmobile Toronado in the best condition possible, looking essentially new, should price at $46,900. Below that, ones in excellent condition, though not the best, are worth about $34,900. Most are bound to be on the good to fair condition side of things, in which case they're worth $8,000-$19,900.

The history of the 1969 Oldsmobile Toronado

The Oldsmobile Toronado had a lot of innovative features thanks to GM's commitment to trying out new, bold things. It all began with the 1966 Toronado model. According to Hemmings, the car was the first front-drive American vehicle in three decades. 
Additionally, it was the first car to feature a torsion-bar suspension system and a unitized body shell that utilized a sub-frame. Combine that with the high-traction wheels and its completely flat floor, the Toronado was a rare gem, selling over 44,000 models that year.
However, in 1967, sales fell to 22,000 units because consumers had trouble categorizing it as a sporty, innovative, or luxury model. GM then performed some extensive enhancements to the 1968 model, including a new center-split and wrap-around front bumper.
Another significant upgrade was a pair of new V-8 engines. One was a standard 375-horsepower engine. The other was the W-34 that delivered an impressive 400 horsepower, made possible by the slightly elevated camshaft, cold-air intake, and dual exhaust system.
These mechanical modifications were extended to the 1969 version, but other changes were also introduced in 1969. The rear edges were raised, giving the car a square-shaped rear design that perfectly complemented its bulging wheel arches. 
On the front, the car underwent a total makeover, with the honeycomb grille acquiring a new egg-crate pattern. With these changes, Oldsmobile gave the car a more mainstream look without hurting the car’s staple features, such as the front-wheel drive.
As a result, sales shot to 26,000 in 1968 and the 1969 release sold 28,494 models. It's that leap from a radical car to a mainstream player that compelled Oldsmobile to formalize the Toronado in its subsequent generations. It still maintained its front-wheel-drive system, something that sets it apart from other oldies. 

The best car insurance coverage for your antique vehicle

If you own a vintage model like the 1969 Oldsmobile Toronado, you might want to opt for specialized classic car insurance. You can choose to get standard auto insurance, but it may not be sufficient to cover the unique aspects of antique vehicles. 
With a regular policy, the vehicle's worth is typically based on factors like age, mileage, and depreciation. If you've upgraded the car through expensive customizations, the vehicle's value will likely increase and a standard coverage won't be enough to cover accident repair.
Classic car insurance offers similar coverage to a standard policy but offers more flexibility. It covers the car for a specific time as agreed by the owner and insurer. If the vehicle's value increases with time, you can easily adjust the coverage limit to match its value. Such a policy also covers classic car repairs and part replacements, which can sometimes cost more than standard car repairs. 
If you're shopping for car insurance, Jerry will generate competitive quotes from top providers in less than a minute. Swapping is just as effortless. Jerry takes care of all the paperwork and phone calls and can even assist you in canceling your old policy.

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