Is the BMW Shadowline Package Worth It?

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Adding the Shadowline Package to your BMW can cost anywhere from $300 to $1,950 or more—but are the exterior upgrades of the Extended Shadowline Trim worth the extra cost? 
When it comes to customizing your BMW, the options are endless. From drivetrains to optional packages, you’ll have a lot of decisions to make—and one of those just might be whether or not to add the Shadowline Package to your purchase. Here’s what you need to know about this package before heading to the dealership. 
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What is the BMW Shadowline Package? 

The BMW Shadowline Package is a popular optional package available for purchase on almost every BMW model. With the Shadowline Package, you’ll get exclusive exterior upgrades that set your BMW apart from the crowd—and make it look seriously cool. 
This package is available on over a dozen different BMW models, making it the most widely accessible package for BMW buyers. What’s even cooler is that this particular package is often tailored depending on the model you choose—meaning, not every model gets the same features out of the Shadowline Package. 

What’s included 

The features included in the Shadowline Package vary among BMW models. But here’s what’s typically included:
  • Extended Shadowline trim
  • M Shadowline lights
  • Black mirror caps
  • Illuminated kidney grille
  • Rear spoiler
  • Sports brakes with red or blue calipers

What it does 

The Shadowline Package brings exclusive exterior upgrades to your BMW. Unlike other optional packages—which often introduce additional tech or convenience features to your vehicle—the Shadowline Package serves one purpose, and one purpose only: to make your BMW stand out
When you opt for the Shadowline Package, what you’re really choosing is the Extended Shadowline trim, which darkens the chrome exterior components of the car including your grille, rear bumper, window trim, and exhaust pipes. 

What models can have it?

The Shadowline Package is an optional extra for the following BMW models
  • BMW 2 Series Gran Coupe
  • BMW 3 Series
  • BMW 4 Series
  • BMW 5 Series
  • BMW 8 Series
  • BMW i7
  • BMW X1
  • BMW X3
  • BMW X4
  • BMW X5
  • BMW X6
  • BMW X7
  • BMW Z4
Keep in mind that different features may be included for different models when you add the Shadowline Package. 
MORE: Are BMWs expensive to maintain?

How much is the 2023 BMW Shadowline Package?

Given that the features included in the Shadowline Package vary among BMW models, it makes sense that the cost can also vary. Adding this package to your new BMW can cost as little as $300 or as much as $1,350 depending on the model you choose. 

2023 BMW model and package pricing

The table below takes a closer look at the cost of 2023 BMW models and the average price of adding the Shadowline Package: 
Starting price (MSRP)
Cost of Shadowline Package
2023 BMW 2 Series Gran Coupe
2023 BMW 3 Series
2023 BMW 4 Series
2023 BMW 5 Series
2023 BMW 8 Series
2023 BMW i7
2023 BMW X1
2023 BMW X3
2023 BMW X4
2023 BMW X5
2023 BMW X6
2023 BMW X7
2023 BMW Z4
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Is the Shadowline Package worth it? 

Whether or not the Shadowline Package is worth the price depends on the model you buy. Across the board, this package promises to make your BMW model appear sleeker, sportier, and more imposing on the road—but depending on what features are (or aren’t) included for your particular model of choice, it may not make a huge difference. 
At the end of the day, it all comes down to personal preference. If you’re the type of driver who cares about appearances, the Shadowline Package is probably worth the extra cost—but if you prefer to put your money toward optionals that up the number of actual features inside your vehicle, you may want to opt for the Premium or Convenience packages instead. 

Shadowline Package vs. Premium Package

Where the Shadowline Package focuses on exterior upgrades, the BMW Premium Package enhances the interior of your vehicle with features, like parking assist, a surround-view camera, and even a head-up display
Exactly how much these premium features will cost depends on the model you’re adding them to—the price can vary anywhere between $1,900 and $3,350 for the Premium Package. 

Shadowline Package vs. Convenience Package

In most BMW models where the Shadowline Package is available, the Convenience Package is also an option. The Convenience Package is a perfect add-on for drivers invested in owning a car packed with creature comforts, as it includes everything from keyless entry to a panoramic moon roof
While exact features can vary from model to model, other commonly included extras in the Convenience Package are as follows: 
  • Auto-dimming side and rearview mirrors
  • Automatic high beam assist
  • Ambient lights 
  • Power-folding mirrors
  • Lumbar-supportive seating
  • Power-lift tailgate
  • Heated front seats
  • Wireless charging pad
As with the Shadowline Package, the cost of adding these convenience features can vary—but in most cases, the price falls somewhere between $400 and $2,250. 
MORE: The best colors to ever grace a BMW

The bottom line

The Shadowline Package is one of the most popular add-ons for BMW models, thanks to its glossy, high-end exterior upgrades that give most models a seriously sleek and aggressive vibe. But it won’t add practical features (like upgraded tech or convenience perks) to your car—so whether or not it’s worth the extra cost is up to you.
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Reviewed by Jessica Barrett.
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